How to Create Content for Your Business That’s Worth Sharing

We all know that content marketing is the name of the game for businesses large and small. Content is king and all that. But how does a small business create enough good content to reach their marketing goals? That’s the question.

FAQ

Let’s start with content that comes from a section you probably already have on your website: Frequently Asked Questions.

Behind the Scenes

How do your products get made? You might think that people aren’t interested, but there’s a reason that shows like “How It’s Made” are popular.

Product Demonstrations

You won’t be shocked to hear that product demonstrations are a kind of content you can create cheaply, but you might not realize the possibilities for content creation that are locked inside the products you sell.

Content Curation

Not every piece of content you post needs to be original. A big part of social media marketing is content curation, where you find content that’s relevant to your audience and share it with them.

Customer Testimonials and Stories

Podcast

Have you noticed that podcasts are suddenly everywhere? There’s a good reason for that. They’re relatively easy and inexpensive to produce, and for some businesses, they feel less intimidating than video. Experts predict that podcast advertising will be worth $1.33 billion by 2022.

Your Brand Story

Differentiating yourself from your competitors is a must and content marketing provides the ideal way to do it. No matter what industry or niche you’re in, your brand has a unique story that is yours to tell.

Seasonal Content

It’s always a good idea to create evergreen content because it has a long shelf life and will likely be as relevant two years from now as it is today. However, not all content needs to be timeless.

Updated Content

Finally, don’t assume that older content you’ve created is no good to you now. Instead, take an inventory of old blog posts, videos and graphics and see if there’s an opportunity to update or improve them.

Seasoned sales and marketing pro. Owner of TabithaNaylor.com. Founder of WEcanmag.com Sucker for dogs.

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