It’s time to stop judging people who use TikTok

Once called “a Poisoned Chalice” by Bill Gates, TikTok is actually a “Layman’s Elixir”

Saurabh Bhatia
Scott D. Clary
Published in
6 min readNov 4, 2020

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If TikTok were to be an American company, the sentiment around the app would have been different. We as humans, tend to be biased. As a marketer, you cannot (rather should not) be biased, and therefore I decided to use TikTok .

Here’s what I found:

I believe that TikTok is subject to excessive and unfair criticism. This Chinese app made people talk about data privacy and security (similar to other social media channels), but the actual problem is much bigger. TikTok’s criticism points towards a much broader social issue that no one wants to talk about.

People need to CHILL a bit.

So, if you absolutely despise TikTok or if you think it is useless, you should read the article. If you judge people (even subconsciously) who use TikTok, then you should definitely read. If you don’t fall in any of the two categories, then just read for the sake of knowledge. Knowledge is FUN.

The Chinese Scapegoat: Is the criticism even real?

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Saurabh Bhatia
Scott D. Clary

24 | Marketing Strategist who fell in love with Marketing, Football & Basketball. I also write a newsletter that talks about Business & Marketing.