Why SMS Marketing Should Be in Your Mix Right Now

Marketing is always changing and the changes in 2020 have been profound, mostly because of the COVID-19 pandemic. We’ve all had to adjust our work and home lives as a result.

With more consumers working from home and budgetary concerns at the forefront for most people, you might be thinking that mobile marketing isn’t as important as it used to be. After all, people aren’t spending as much time out and a lot of the advantages of mobile marketing don’t apply in the same way.

But guess what? I’m here to tell you that mobile marketing is more important than it ever has been — and you need to make room for SMS marketing in your budget right now. Here’s why.

SMS Marketing Statistics

You might not be convinced that SMS marketing is worthwhile, so let’s look at some statistics to give you an idea of just how popular, effective, and expected it is for companies to reach out to their customers via text.

• 75% of all consumers say they are comfortable receiving SMS messages from companies (with permission, of course).
• 75% of consumers also say that they like to receive special offers via text.
• 67% of consumers would rather text to schedule or confirm appointments than do it via the telephone.