Hugh Hefner, ‘Playboy’ Founder, Dead at 91

Legendary magazine editor helped spark the sexual revolution

Rolling Stone
RollingStone

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Photo by Denise Truscello/WireImage/Getty

By David Browne

Hugh Hefner, the founder and original editor of Playboy, which plopped the post-war sexual revolution onto countless coffee tables around the world, died of natural causes Wednesday. He was 91. Playboy confirmed their founder’s death.

“My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom,” Cooper Hefner, Playboy Enterprises’ chief creative officer and Hugh’s son, said in the statement.

“He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history.”

The leading men’s magazine of its age, Playboy helped bring explicit photography, embodied by its famous nude centerfolds, into the mainstream. Its iconic logo — a bunny sporting a bow tie — would eventually be emblazoned on nightclubs, a record company and TV series. And with his trademark smoking jackets and pipes — and the silk pajamas he would often wear to work — Hefner became the embodiment of a sexually adventurous yet urbane image and lifestyle, a…

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