Sparkles, Bows and Millions of Dollars: Inside Jojo Siwa’s Glitter-Covered Empire

At 16 years old, the Nickelodeon star has turned reality-TV and YouTube fame into a global brand. Will she be the traditional teen idol machine’s saving grace?

Rolling Stone
Jun 20, 2019 · 18 min read
JoJo Siwa at Nickelodeon’s 2019 Kids’ Choice Awards on March 23, 2019, in Los Angeles. Photo: Matt Winkelmeyer/Getty Images

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