Airbnb reputation system case study 5
Observation research :
Objective: How reviews influence a person’s experience
Testing on : Tripadvisor.com
You are visiting Bangkok in January by yourself for only one day. You only have enough time to see two temples in Bangkok. Use Tripadvisor to help determine which two you’d like to visit. Please talk me through how you would accomplish narrowing down which two to visit.
Next step: Actually, you only have time for one of the two temples you chose. Please review the two temples and explain why you are choosing that temple to visit.