Airbnb reputation system case study 6

Rongnoi Saharath
Jul 27, 2017 · 1 min read

Ideate and solution

  • Paying people to write review is not working. More likely you will get dishonest statement.
  • Reviews should be treat as gratuity (or a tips).
  • People will more likely write review when they feel extreme (Happy or mad, Glad or disappointing).
  • Limit writing review in 7 days is not working. The best way is remind people with email. maybe Message notification before they use service again.
  • Host spend too much time on answering questions. Q&A will be helpful.
  • Buyer may want or not want the video review (Mix result). Depends on product. For room or hotel. Host will prefer no video.
  • People who travel and buy online a lot will use negative feedback to make decision . First time or new buyer will use pictures.
  • Recent reviews are also the most useful. (for travel, traveller will read less than a year back review.
  • People buy lower than 3 stars product. 5 stars doesn’t mean guarantee your business.

Build trust. — — — — — — —

1.Accuracy.

In the world of Collaborative Consumption we used verified from other user.

2. Afford/Responsive.

3. Expectation

Most of American travelers complain about Paris hotel.

— -

Prototype

Airbnb desktop website.

https://invis.io/DQCT3H1PF

Rongnoi : Pick my brain

Creative is a state of open mind.

Rongnoi Saharath

Written by

Design Thinker/UX Designer/Creative Director

Rongnoi : Pick my brain

Creative is a state of open mind.

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