Airbnb reputation system case study 6
Jul 27, 2017 · 1 min read
Ideate and solution
- Paying people to write review is not working. More likely you will get dishonest statement.
- Reviews should be treat as gratuity (or a tips).
- People will more likely write review when they feel extreme (Happy or mad, Glad or disappointing).
- Limit writing review in 7 days is not working. The best way is remind people with email. maybe Message notification before they use service again.
- Host spend too much time on answering questions. Q&A will be helpful.
- Buyer may want or not want the video review (Mix result). Depends on product. For room or hotel. Host will prefer no video.
- People who travel and buy online a lot will use negative feedback to make decision . First time or new buyer will use pictures.
- Recent reviews are also the most useful. (for travel, traveller will read less than a year back review.
- People buy lower than 3 stars product. 5 stars doesn’t mean guarantee your business.
Build trust. — — — — — — —
1.Accuracy.
In the world of Collaborative Consumption we used verified from other user.
2. Afford/Responsive.
3. Expectation
Most of American travelers complain about Paris hotel.
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Prototype
Airbnb desktop website.
