NY TIMES case study3 : Challenges

“All the News That’s Fit to Print.”

Newspaper readership decline in the 1990s prompted the company to buy and sell in the areas of print, broadcasting and electronic media. In 1993 NYTC purchased Affiliated Publications, which owned the Boston Globe; in 1995 it bought a majority interest in a video newsgathering company, Video News International. Also in 1995, the company joined eight other newspaper companies in New Century Network, an online news service. It also created the New York Times Electronic Media Company to develop new products and methods of distribution.11 This sparked the beginning of a fervent move from the print world of its origins to the rapidly growing world of digital media.

NewYorkTimes Digital, an independent business unit, was created to oversee the company’s online presence, NYTimes.com (by this time boasting more than 10 million registered users). Key to its plans to establish synergies between print and electronic offerings, TheStreet.com was created as one of the top Internet providers of financial and investment news, and related commentary. Its second business segment, the About Group, includes websites About.com, ConsumerSearch.com and UcompareHealth.com, among others. The company also owns equity interests in a Canadian newsprint company, and quadrantONE LLC, an online advertising network that sells premium, targeted display advertising onto local newspaper and related websites.