What is Big data? And why is it important for Roobee?
The term Big data appeared recently: active growth in its use started in 2011, according to Google Trends statistics 📈
The active introduction of Big data technologies on the market and in life began after they got adopted by world-famous companies with users in almost every corner of the world 🌎
For example, such companies include Facebook, Google and IBM, as well as financial institutions like Master Card, VISA, Bank of America, etc.
By performing actions on the Internet, users leave their digital footprints. A lot of data is being generated, starting from the moment when the user goes online, makes a request, moves the mouse, clicks on a link, etc 👤
All this data is growing massively.
The term Big data refers to collecting all this data and our ability to use it in a wide range of areas.
➖ How does Big data work ❓
Big data works on the following principle: the more you know about a particular subject or phenomenon, the more reliably you will be able to reach a better understanding of it and predict what will happen in the future.
➖ Let’s take a glimpse at how Big data works on the example of the 📲 Roobee platform.
Roobee is an international project that aims to attract a large number of users.
For this reason, a huge amount of data on user preferences, transactions, investment expectations, etc. will be aggregated on the platform with the use of data protection technologies 🙌
By the aid of this data, Roobee will be able to improve its internal processes, as well as understand which product users need, and which product it has to offer to a specific user here and now by utilizing the most accurate targeting based on Big data.
As a result, users on the Roobee platform will be able to receive the most suitable investment products for them and see a relevant selection of news.
In addition, the user can be offered an investment portfolio 💼 based on the analysis of data from other similar (data-wise) Roobee users and investment results that those achieved on the platform.
