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How to Increase Real Estate Video Content Exposure on Social Media

Learn how to take the best out of social media platforms by sharing your content effectively

You as a real estate agent running a small business strive for excellence on social media. You want to share your valuable content with your audience. The goal is to create valuable content that is appreciated by those who need it. But do you get the most out of your content? Is your content getting the maximum exposure it deserves? The truth is, even if you have one of a kind content, you still need to master the art of sharing it to make sure your content is seen by the people looking for it. You need to maximize the exposure of your content on social media. Or all that valuable content isn’t good for much.

Social media has done wonders for small and large businesses. In fact, it’s hard to imagine a successful business that doesn’t engage on social media platforms. Customers tend to spend a large amount of time across the different platforms. Day in and day out people log in to their social media accounts to see what’s new. A part of what they are looking for relates to the things they need and are interested in, besides checking up on their friends and family. Many of the things they are looking for are already available on social media, but they don’t seem to be found easily. In this article, we will discuss the ways you can increase your content exposure on social media for your real estate business.

In this article we will go through different features of social media platforms like LinkedIn, Instagram, Facebook and TikTok besides messaging apps, which you can take advantage of in order to maximize your content’s chances of being seen by as many people in your niche as possible.

Why Do I need to Increase Exposure of My Content?

Social media platforms like Facebook and Instagram have given small businesses a microphone so that they can talk to a large crowd. That sounds like a great opportunity, but the bad news is you are not the only one who gets a microphone, everybody in your business sector gets one. This makes it a tad hard to stand out and be heard. Therefore, relying on social media alone doesn’t guarantee success. You need to use this microphone properly. You need to use all of its features and use it all the time.

How to Share Your Video Content on Messaging Apps

For different reasons you might need to share your videos with others through messaging apps like WhatsApp and Telegram. Once you learn how to find and attach video content on these platforms, you can use these apps different features like groups and channels to get more exposure on your video content. Before the next steps you need to download the videos to your phones gallery or camera roll.

On whatsApp go to your chats, select a group, broadcast list (explained later in this article) or a single contact and open it. Then click on the + sign on bottom left corner.

Then click on the photo or video option. Now you can choose the video from your gallery and send it.

How to Increase Real Estate Content Exposure on Social Media

The first step in making it big on social media is understanding each platform’s nature. They all look the same until you look closer, then the differences emerge. There is no one-size-fits-all recipe for social media. Each platform has its unique features that differ from those of other platforms either in function or design. We will analyze each of these platforms.

Facebook

Facebook as the current king of social media is probably one of the first places you would want to get maximum exposure for your content. The platform offers many options to get more people to see your content. Some are free and some are paid. Here is what you need to do:

First things first, you need to increase the organic reach of your content. When you post a real estate video on your Facebook page, people on your newsfeed will get to see it. You might think you are done and have done enough but that’s far from enough.

The reason behind this is that Facebook’s organic reach has plummeted down in recent years. Now we can say roughly 5% of your followers get to see the content you share. Because there is simply too much content on Facebook. Therefore, it is not possible to deliver all content to all followers. Facebook’s algorithms pick the most relevant content based on users interests.

Create and Join Facebook Groups

400 billion people use Facebook Groups. You have got two options when it comes to Facebook groups (create/join) although we prefer the former. Then you can share your valuable content with the group members.

The idea is to build and nurture a community around your business where you strive for customer success, retention, and loyalty.

Step 1: Create and Name Your Group

From your home page find the options that say create a group. Once you are there Pick a name for your group that resonates with your target audience and your business.

Step 2: Set Privacy

Depending on your preferences you can set your Facebook Group as private or public where people can join without permission.

Step 3: Invite Interested Members

It is probably a bad idea to get everyone you know on board. People who are not interested and are not in your target audience will not do your business any good. Furthermore, you need to give people a reason to join. In most cases promising a community where they are offered valuable content and support is enough in most cases.

Step 4: Change Your Cover Photo

Once you have entered the basic info, your group is created and now you need to complete your groups’ profile with a cover photo. Choose a photo that relates to your business and also the topic of the group.

Step 5: Group Description

You need to write a description for your Facebook Group that explains the purpose of the group by sharing your value proposition. On your group’s home page, click on the discussion and then click on the description.

Your value proposition should include:

  1. Who should join this group
  2. What your offer in the group
  3. What members will get out of it

This value proposition is not just for the members. It is also a guideline for you and your content so that you don’t go awry and keep it to the point.

Step 6: Share Your Content

Keep in mind that sharing your content is not enough as you are not trying to sell your content and services. By sharing content you need to ignite conversations and encourage engagement where people comment and discuss the topic.

Tip: when sharing content on your Facebook group keep it in moderation. Please don’t post 5 times a day as no matter how valuable your content is, it is called spam which frowned upon by almost everybody on social media.

Use Facebook Ads

Facebook ads are a great way to boost your content and get them seen by a larger high-quality audience. However, getting the ads right is a tough job and requires a lot of effort and trial and error. We have covered the issue in our Facebooks ads for Real Estate article. Click on the link to read more. Also if you are not sure what you are doing with the ads, you can leave it to us. We will set up the ads where you need to do almost nothing.

This is a summary of the full article published on roomvu Academy blog. To read the full story please click on this link.

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A collection of articles aimed at helping real estate agents master digital marketing and stand out.

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