How to Use TikTok to Generate Leads for Real Estate and Go Viral
Learn how to create viral videos on TikTok and generate leads for your real estate business
TikTok is one of the most popular social media platforms out there. It’s extremely popular with younger generations. Millennials and Generation Z are particularly fond of this fairly new platform. TikTok is almost completely based on the concept of sharing videos in the form of content creation. But why should agents be using TikTok and how can they generate leads for real estate? Well, the platform has got many positive features to offer which can be valuable in real estate marketing. It just needs agents to leave their comfort zone and order to create video content that goes viral.
How Does TikTok Work?
TikTok was one of the most downloaded apps in 2020. It is different from most of other social networking platforms:
- It is mainly popular with younger generations
- There is a casual feel to the platform
- Video is the only form of content on it
- Sharing content is more important than engaging with the content. Top videos go viral and thousands of copies are created by other members using the same track.
TikTok grew from social media challenges where a popular video is created, and then other users try to re-create the video using the same moves and music. These viral videos change. There is almost a new video that is liked by the TikTok community and gets recreated. Real estate agents can use the trending videos to get their marketing message across while doing challenges or creating their own videos to reach their already attracted audience.
Why Use TikTok to Generate Leads for Real Estate?
How do all these features make TikTok a perfect place to generate leads for real estate? The true value lies in the fact that TikTok is popular with younger generations inclusive of Millennials (who are still fairly young). Millennials now make up the largest group of home buyers. Basically, first-time home buyers tend to be younger and younger people tend to like TikTok.
On the other hand, as an agent, you would like your content to reach a wide range of people. In this case, the sharing capability of TikTok is exactly what you need. On other platforms like Facebook and Instagram, the goal is to get engagement on the content. In this sense, once the initial post is done, TikTok is easier. The musical and visual nature of TikTok allows users to create amusing versions of the same video. This is how they go viral. With less emphasis placed on engagement.
Target Millennials
Your main target audience on TikTok is younger generations, mainly millennials. Those who are thinking of buying their first home. Consider TikTok a perfect pool of young leads. Whether you personally enjoy spending time on social media is irrelevant. This is to do with your business. That said, such formats work best if approached with genuine curiosity and creativity.
Many agents find it hard to adapt to the way content is created on social media. But unfortunately, you cannot insist on old methods of generating leads and remain successful. Mainly because they simply won’t work on millennials. Either you forget about a big part of the market, or level up your game, adapt to the market, and respect the way they want to be approached.
Go Viral
This is probably one of the most important reasons any agent would want to be on TikTok. Agents can get their content shared across a huge population provided that their content follows the standards expected on the platform. Once you get the hang of TikTok you can have your videos watched by a huge community which is exactly what you need. The more people you reach the more leads you will get.
You Don’t Have to Be A Celebrity on TikTok
Unlike Facebook and Instagram where celebrities have a guaranteed success in terms of follower count and user engagement, TikTok can be the place for almost anyone to create their own world and attract their own audience. The content you create, and share determines how well you are accepted by the TikTok community. Even if you are new to the platform, you can create your audience very quickly.
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