How to Write a Memorable Real Estate Agent Bio: Build Trust & Gain Clients’ Attention

Examples and Advice on Effective REALTOR® Introductions

When visitors stumble onto your profile, either through social media or your website, they usually want to know the essentials about you. You may have a very small window of opportunity to grab their attention, especially on social media. That’s why you need to have a killer real estate bio, something that stops them in their tracks mid-scroll. Real estate bios are a valuable piece of your overall marketing strategy and an integral part of your brand. They should demonstrate everything clients are looking for in a realtor: expertise, experience, knowledge, and personality.

Why Having a Killer Real Estate Bio Matters

A real estate bio is a summary of your skills and experiences ideally with a headshot that demonstrates your personality and fits with your brand. It is shared online or in print. Real estate bios allow potential clients to get to know you and form ideas about who you are and if you can help them with their needs or not.

The bio is probably the first thing clients will lay their eyes on, and as such, it plays a pivotal role in your chances of getting a lead. A bad or poorly written bio will deter viewers regardless of how perfect a realtor you are for their needs. Therefore, it is of utmost importance to carefully design and craft your bio in a way that fits the needs of potential clients.

Writing an effective bio is not an easy task, however easy it may seem. Many realtors fail at this step and deprive themselves of leads. In this article, we have provided some tips to help you write a commanding real estate bio.

How to Write a Killer Real Estate Bio

Like other topics in the world of real estate, you do not need to reinvent the wheel. Others have done many courses of trial and error to come up with best practices if you want to get the most out of your real estate bio. These are as follows:

1. Keep Your Niche in Mind

Put yourself in the shoes of your niche. Imagine you are looking for a realtor and are searching through different profiles. What makes a profile worth reading? What catches your attention? Some bold claims about how the realtor rocks the world? Probably not. How about hints on how the realtor works and how he/she helps clients? You would probably be looking for some proof that the realtor is good enough for you to keep reading. Otherwise, you would decide the agent does not fit your needs and go on to the next profile.

Your bio gives insight into your personality too. In business, people look for professionals who can be trusted. They need to trust you are able to help them when problems arise. Without personal aspects being shared, we find it hard to trust someone.

Furthermore, not everyone who contacts you is a good fit for you. Many have needs outside of your expertise and spending time on them is just time wasted. You can use your bio to attract clients you can successfully do business with.

2. Tell a Story

The ultimate aim in marketing is to become a STORYTELLER. We as humans have a significant tendency towards hearing stories. In life, and in business. Storytelling expands the bio so that it is not just a list of accomplishments, but an outline of how you became who you are. It creates a personal connection.

Clients are looking to learn your story. Knowing your story makes you more than your achievements or a set of qualifications. Telling a story allows readers to get to know you.

And it is easier to trust someone you know.

Share experiences that shaped who you are as a realtor. Share your passions and challenges. This goes a long way in creating a sense that they know you.

All that being said, be careful not to get too personal. The idea is to let the audience get to know you A LITTLE not to share an autobiography of your life. If it gets a little very long, your bio will lose its original function and will turn into a lead repellent.

3. Include Your Professional Expertise

People like to work with professionals who know their way around business. You are the expert they are looking for, so show it off. Your bio should include a list of skills, knowledge, expertise, specialties, qualifications, certificates, accomplishments, and achievements. But do not go overboard. If you find your list of qualifications overwhelming, then it will be the same for the audience. Make it brief by highlighting the most noteworthy ones.

4. Go With 1st or 3rd Person

There is lots of debate about whether to use the first or third person Point of View when writing your real estate bio. Some suggest the former and some the latter. Our suggestion? Either one, though they are not the same. Chose based on what works for you. The third person conveys a sense of formality and is more suited for agents at larger real estate companies. Writing in the first person sounds more friendly and personal. Given the need to let the audience see a more personal side of you, you might choose to go with the first person POV. However, if you are a skilled writer you can go with the third person POV to sound more professional.

5. Stick to the Point

With the huge load of content online users are exposed to every day, their minds have become pretty selective on what to focus on. Therefore, a slight diversion from the main course of desired content may divert the reader away. So keep your bio to the point and state the only things relevant to what your audience is looking for and finds interesting. It does not matter how much you like what you write. After all, you won’t be reading it. Not everybody would love your Spotify playlist for example.

6. Think Local

As you won’t be serving people from other cities (or in some cases other neighborhoods) it makes sense to specify the area you cover in your real estate bio. Your audience will be looking for such info to see if you are available in the neighborhood they have in mind.

Failing to make such information clear and easy to find may result losing leads. After all, why waste time on your profile if you don’t sell properties in the area they are looking for? See how Jason Oppenheim mentions his farming area in his bio.

Share the area you work in. You are the expert and know the area better than anyone else. Tell the audience why you are working there and what you love about the place. This will build trust.

This is a summary of the full article published on roomvu Academy blog. To read the full article click on this link.