1. Hannah Lownsbrough interview [Listen]

Thomas Mauchline
ROOT CAUSE

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Hannah has been at the forefront of the mass mobilisation game from basically it’s start - she worked for Avaaz, was a founding campaigner at 38 Degrees and is now at SumOfUs.

In this interview she talks about her early life in Sheffield having a “strange” interest in political disputes of the time as well as her time at university.

She talks about starting her career doing policy for think tanks and how that effects the campaign she runs now. Moving to the founding of 38 degrees, how they thought about shaping an organisation to last, what they looked for in good campaigners, and the importance of participation.

Hannah now works with SumOfUs so we chat about the differences in campaigning to hold corporations to account rather than governmental bodies.

Finally we chat books, the next UK general election and what mass mobilisation looks like across the world.

It is a great interview and has really helped me think about modern campaign trends.

Please do share this with your friends and colleagues, it’s how we grow.

If you would like to respond to anything raised in the interview record a short voice memo and send it to mauchlinet [at] gmail [dot] com. We will share them next time

Thanks and enjoy.

Picture credit: https://m.youtube.com/watch?v=FL2kwgHXmjA

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Thomas Mauchline
ROOT CAUSE

Builds digital campaigns around people and data, suburban progressive, vest aficionado, Wilde, Lauper and Russell T. Davies fan.