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As a Former Wine Store Owner, I Want People to Expand The Types of Wine They Drink. This Is How
For those who always pick up the same bottle
If there was one thing I wanted my customers to do in my wine store and bar, it was to expand the range of wines they drank.
Don’t get me wrong, I understand why you might buy the same bottle or wines from the same region week in, week out. You know they taste great and you don’t want to buy a bottle you might hate, because wine is expensive.
But watching someone insist they only buy Malbec or only drink Rioja broke my heart a little bit. After all, there is a whole world of wine out there. Grape varieties or regions you may never have even heard of producing interesting, thought-provoking, fun wines.
As someone who spent eight years on the frontline selling wine — and a further four writing about it —this is the sort of advice I thrive on. Helping people expand the types of wines they drink. Getting them to discover new regions, new varieties. Pulling people out of their “I only drink Sauvignon Blanc” phase.
When customers told me they wanted to expand the wines they drank, this is what I would tell them to do.
