As a Sommelier, This Is How I Find the Best-Value Wines in the Most Expensive Wine Regions

And how you can too

Charlie Brown
Rooted

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Photo by Elle Hughes on Unsplash

Rumour has it, Burgundy, Bordeaux, Barolo and Brunello di Montalcino (the four big-budget Bs) are too expensive for the likes of me and you to buy anymore.

That is partly true. I’m old enough to say “I remember a time when decent Barolo was under $30 whereas good Barolo from a good producer today could set you back hundreds of dollars or more.

The problem is, I like wines from these regions. They became expensive and sought after for a reason. They’re good. Sometimes the best you’ll ever get.

So I, along with the rest of the professional wine nerd community, have to find a way to drink wines from the four big-budget Bs — and other pricey regions — without resorting to selling the sofa.

There are ways. Ways I employed in my wine store and bar so I could sell my price-sensitive customers great wine from great regions. Ways I use to stock up my personal wine rack.

Ways I’m going to share with you today.

Rule numero uno: buy cheaper sub-regions from good producers

Not expensive names from bad producers.

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Charlie Brown
Rooted
Editor for

Writer of opinions. Wine & food pro. Editor of Rooted, a boostable Medium food & drink pub. Niche-avoidant. Also at thesaucemag.substack.com