This Is Exactly Why You Should Want Alcohol-Avoiding Gen Zs Selling You Wine
Wine needs a shake-up. Gen Z could be it
Do you know who was the worst kind of customer in my wine store and bar?
The Boomer kind.
It’s harsh and of course, this doesn’t go for all of them, but 8 times out of 10, if a Boomer visited my store or drank in my bar, they wanted the cheapest, most alcoholic, most smack-you-round-the-face flavoured wine that would get them as drunk as possible in as short a time as possible.
You know who was the best sort of customer? Older Gen Zs and younger Millennials.
Their per-bottle budgets were higher, even though they earn far less than their Boomer parents.
They wanted the nuanced, interesting wine. They cared about the way the wine was made, the winemaker themselves. They were more open. And they were the epitome of my favourite phrase “drink less but better.”
Clichéd? Perhaps. But clichés come from somewhere.
The wine industry is scared of Gen Zs with their sobriety and focus on (clutch your pearls, now) quality. They’re scared they will be a death knell to the mass-produced, boring-ass wine.
