How Food Has Become A Style-Over-Substance Status Symbol
This is how to untangle the good-looking from the good-quality
There’s a general rule of thumb in the wine world — my world — that the more specific a wine is with its provenance, the better quality it should be.
If a winemaker is doing good things with good grapes, I guarantee you will hear about it.
Alas, the same can’t be said for the new wave of food-based consumer packaged goods (CPGs) hitting the shelves of every artisanal-style store the Western world over.
I’ve recently researched so many fancy-looking new CPGs and most of the time, all I find are buzzwords or distracting press releases about the branding or what the creator wants to “say” with the product.
These products might look amazing. They might fit right in with a beautiful kitchen.
Ingredients? Providence? Taste? That doesn’t seem to matter so much.
It’s like the excellent Substacker Ochuko Akpovbovbo says:
You could read an entire article about a new launch without any indication of how the thing tastes.
Time and again brands shout about the style but not the substance. This does consumers like you and me a disservice. Especially as these…
