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How Hospitality Work Wires Your Anxious Brain for Perfection

Rocco Pendola
Rooted
Published in
7 min readMar 17, 2025

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A bartender standing on a back bar about to pick a bottle of spirits
Source: Author / Action Photo, Melrose Umbrella Co., Los Angeles

I love the seemingly small moments in life that you never forget. The stories you tell to help illustrate something you’re passionate about.

In this case, it’s a way of doing things — a system you either buy into or you don’t.

It isn’t easy to teach.

And for those who buy into it — and maybe even try to teach it — it’s hard to understand why others don’t get it.

This guy was sitting at my bar one night with his girlfriend… he got it.

After I took their drink order, I jumped onto the back bar — (see the image that anchors this article) — to grab a bottle. When I returned to my station, I put the bottle in front of the two guests.

Label out.

That’s just what I did thousands of times before. What we did. What I was taught to do.

Label out!

What made this time notable was that the guy turned to his girlfriend and quietly said to her —

Did you see what he did? When he set the bottle down, he turned it so the label faced us.

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Rooted
Rooted

Published in Rooted

Deep journeys through food and drink culture. A boostable publication

Rocco Pendola
Rocco Pendola

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