Why Do Supermarkets Offer So Many Food Choices When Food Quality is Plummeting?
If you had to pick food variety or food quality, which one would you choose?
Seventeen.
That’s how many types of bagged salad I counted on a British supermarket shelf the other day.
Not to mention the 10 different loose lettuce varieties and seven types of apples.
What a shame then, when I bought a few of them to sample, it all tasted like…nothing.
Mushy lettuce. A woolly mess of an apple.
In places like the US or the UK, we have so many food choices. Our supermarkets are the size of warehouses with rows upon rows of food. I totted up nearly 18,000 grocery products on Tesco.com. Walmart lists 75 million products and 55% of their revenue comes from groceries.
When it comes to food, we have more choices of what to eat than ever before. The problem is, quality — and our trust in that food — have plummeted.
Which begs the question: what is the point in all this variety when it tastes so bad?
Variety up, quality down
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