Create seamlessly interactive account layer for users: why we build Panoramax
The existing fragmented account world
You’ve lived in this static world of the internet for a couple years, where user traffic reigns everything. As time goes by, competitors are dwindling, and monopolies are beginning to dominate. Each company controls their own user accounts, and the world of the internet has entered into a new period after years of traffic-driven development: monopoly and isolation of information.
Monopoly and isolation of information in user accounts make it hard to achieve three things — synchronization, automation, and personalization.
1. Problem #1: synchronization is unachievable
When Thread challenged Twitter, I started to try for a couple days but realized that even though I could move some of my Instagram friends to start my network, I still hope to have my Twitter connections who are my “loose connections” not Instagram “close friends connection”.
Unfortunately, we cannot synchronize social connections in these two and we have no control over all of our connections, either a close friend connection or a loose connection.
What if all our connections are stored in the same account and we could synchronize between applications depending on our preference?
(I might put my loose connections on Thread and Twitter, and my girlfriends on Instagram + Little Red, my family member on Facebook, Wechat and Line 😀)
When I put $100 on my cross-application account, it appears on both my Paypal and Robinhood account. Whenever I bought $50 stocks on Robinhood, it could reflect on Paypal as you decided (you could choose what to disclose). All types of information could synchronized and unified in one account -
And you, the account owner, are the final decision maker of your information.
2. Problem #2: We haven’t unlock the potential of automation
I usually do things simultaneously or in a sequence. While I’m brushing my teeth after getting up, I open my podcast to listen, check my calendar list today and step into the kitchen for breakfast preparation. This always reminds me of one episode in Black Mirror, where a mini version of yourself could automate everything for you on a daily basis.
In Black Mirror, this is achieved via implanting chips into the human body. Nowadays, AI is learning everything. To create AI-driven assistance like this, we need an AI model to learn your personal data in every aspect of your life. This could only be achieved when all the data is stored in my own user account, not stored in each application separately. The AI company could learn from your personal data with your authentication. It could be either a life assistant or work assistant depending on your needs.
Besides, companies like Reddit are starting to limit the usage of AI-models and developers. We’ve seen lots of hot enterprises facing AI startups, but the customer-facing AI-models are waiting for paradigm shifting and unlock their potential.
3. Problem #3: personalization is highly limited
The last piece is related to synchronization and automation. When users own their own data, we could easily design the way our application is synchronized and automated. Each AI-assistant could be personalized and we could create multiple AI-assistants as well by sharing different data in our accounts. It all counts on you.
This is the world Panoramax hopes to create for you.
Panoramax’s vision in unified account layer
To challenge the status quo and liberate users from monopoly and isolation, we are starting a revolution in identity infrastructure. We need to break this isolated system with a unified and user-owned account layer where users have full control of their information across applications.
The user owned-account would allow you to own all your data on social media, tooling, payment, web3 and various applications integrated with the account. For example, you could expect to store $100 in your account and it appears in all your assets-related apps including Robinhood, Paypal to use it either in buying stocks or paying for a service. Meanwhile, all transactions could reflect on your account and also reflect on other platforms as well.
If I bought bitcoin on both Coinbase and Robinhood, I don’t have to count them manually.
Everything is set to connect together and you are the owner of all this information, not the application or the company.
One user-owned account for all applications.
For users and customers:
The issues of synchronization, automation and personalization we’ve mentioned above could be easily tackled with the account layer. Users could achieve personalized workstreams, AI-assistant, control over their personal data and relative use cases.
The world of user customized use cases is out of imagination and full of potential.
For developers and companies:
For tech firms and developers who create the applications, a unified account layer is similar to user-owned email/phone number, which are safe to integrate with. It create values for developers and companies in various aspects:
- Flexibility and creativity in development to customer application and application knits. As mentioned above, developers have a wide range of choices to create, customize and compose. For example, for a daily routine automation tool, developer A could create one for spotify and calendar (listen music + check calendar), whereas developer B could create one for spotify and notion (listen music + write daily schedule).
- It will be more robust for application developers without any lockout risk and easy to access via protocol API. Automation workflows that rely on third-party service providers are vulnerable to changes in policies or service failures, which can quickly render the workflow obsolete. For example, Twitter and Reddit’s recent announcement that it will no longer support free access to its API has negatively affected third-party applications. The open-protocol account layer could avoid this type of situation to make it trustworthy for developers.
How do we make it a reality?
In our upcoming articles, we will provide a detailed introduction to the specific plan, roadmap, and technical details we are going to use, step by step, to approach or achieve this great vision.
