XR Round-Up March/April ‘23
At ROSE, we are constantly looking for advancements and inspiration within the XR community. Check out some of the latest XR experiences making a splash in our March/April XR round-up!
1. Coachella’s Mirage
Coachella embraced all things AR this year to create a heightened immersive experience for attendees. The Mirage, as they called it, was made up of several interactive experiences for users to engage with throughout the festival. When visiting featured art installations, attendees could bring them to life through augmented reality and were encouraged to capture and share content. They were also able to participate in an AR scavenger hunt throughout the festival grounds, sharing their experience with the hashtag #GatherTogether. Several festival artists also embraced the use of AR with interactive elements and face filters to match their Coachella sets.
2. Kickin’ into VR with Converse
Converse has stepped into the realm of virtual reality with the Eugene and Marilyn Glick Indiana History Center. Travel back to the 1950s in this VR experience and see how the Chuck Taylor All Star basketball shoe began. While learning the history of the iconic shoe, users are also able to participate in a virtual basketball clinic hosted by Chuck Taylor himself!
3. Snap Partner Summit
This month Snapchat held its Partner Summit, gathering immersive technology companies and creators from around the world. The event consisted of panels, installations, and immersive experiences galore. Some of which included augmented reality mirrors, art tours, and music compositions. The summit portrayed how AR can be used in all types of industries, highlighting food and beverage, fashion and retail, and entertainment. Snapchat also embraced the use of artificial intelligence throughout the event, showcasing the immersive tech pioneers that they are.
4. Celebrating Earth Day in VR
Felix and Paul Studios released their latest Space Explorers virtual reality series, just in time for Earth Day. Blue Marble is a 360 degree film that was shot outside of the International Space Station that takes viewers on a flight around planet Earth. The team shared that the film allows viewers to “Experience the awe-inspiring ‘Overview Effect,’ the profound realization astronauts experience when they witness our planet from low Earth orbit”.
The first part of the series is now available for free on Meta Quest, Quest 2, and Quest Pro VR headsets.
5. Chatting with AI
Artificial Intelligence has become increasingly popular with the emergence of ChatGBT. OpenAI introduced their AI chatbot as “ a model which interacts in a conversational way. The dialogue format makes it possible for ChatGPT to answer followup questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests”. The technology is being explored and embraced by many different industries, one of which being extended reality.
Several large immersive tech companies are experimenting with their own artificial intelligence chatbots, Snapchat being one as they recently introduced MyAI.
Tune in next month for our April/May Round Up!
Interested in XR and what it can do for your business? Contact us at info@rosedigital.co
