XR Round-Up May/June ‘23
At ROSE, we are constantly looking for advancements and inspiration within the XR community. Check out some of the latest XR experiences making a splash in our May/June XR round-up!
1. Apple Vision Pro
At the 2023 Apple Worldwide Developers Conference Apple unveiled the long-awaited Vision Pro, their extended reality headset. This compact headset seamlessly blends the real world with Apple’s new virtual interface, visionOS. Unlike other extended reality headsets, this new device does not require motion controllers for navigation. Users can fully operate the headset using only their eyes, voice and hands.
When announcing the new device, Tim Cook said that “Today marks the beginning of a new era for computing. Just as the Mac introduced us to personal computing, and iPhone introduced us to mobile computing, Apple Vision Pro introduces us to spatial computing. Built upon decades of Apple innovation, Vision Pro is years ahead and unlike anything created before — with a revolutionary new input system and thousands of groundbreaking innovations. It unlocks incredible experiences for our users and exciting new opportunities for our developers.”
The Vision Pro will become available in early 2024 for $3,499, and will be compatible with several pre-existing Apple apps and devices.
2. Meta Quest+
Mark Zuckerberg has announced Meta Quest’s latest way to game– Meta Quest+. This new service gives subscribers access to two popular VR games each month, for only $7.99 (per month).
In Meta’s official blogspot they shared that, “Whether you’re a seasoned VR gamer or new to the medium, it can be hard to know where to start when exploring the Meta Quest catalog. Luckily, we’re combining curation and convenience to make things a little easier. Now you can browse less and play more with Meta Quest+, your new VR subscription service”.
Sign up today through July 31st to pay just $1.00 for your first month of Meta Quest+ and enjoy Cloudhead Games’ FPS Pistol Whip and Pixel Ripped 1995 from ARVORE Immersive Experiences.
3. Virtual Try-Ons
Zero10 is a fashion AR try-on company that offers fashion brands, designers, and users a highly realistic and top-notch virtual try-on experience. They have recently shared their newest AR store prototype, made up of a Zero10 AR Mirror and an iPad. This technology allows users to try on clothing without the time consuming hassle of having to change in a traditional fitting room. Users are then able to purchase items directly from the iPad and skip the checkout line.
Zero 10 founder, George Yashin, shared in an interview that, “The AR Store offers a cutting-edge and convenient solution for customers to virtually try on garments, eliminating the need for changing rooms or purchasing previously worn or returned items. The era of immersive and sustainable fashion is upon us.”
4. Subway Surfing into AR
Subway Surfers is still one of the most popular mobile games, despite launching more than a decade ago. SYBO is keeping up with the times and has introduced augmented reality features to the game. Within the Subway Surfers app, users are able to bring 40 characters to life and capture content as they interact with their favorites. Subway Studio launches as part of the Subway Surfers Fantasy Fest update, and will be available until July 16!
5. Premier League’s AR Trophy Hunt
In partnership with Premier League and Doppelgänger, ROSE created an augmented reality trophy hunt where fans have a chance to hunt for Premier League club trophies in five cities across the USA. Users in the Maryland/D.C., Philadelphia, Orlando, New York/New Jersey, and Atlanta areas can use the in-experience map to discover and locate 20 trophies in the run up to Premier League’s first-ever Summer Series. Upon entering a trophy boundary, users tap to place to reveal a 3D trophy and collect the respective badge to add to their trophy cabinet collection. By collecting trophies around the city, users gain entries into Premier League’s Summer Series giveaway. Fans can take photos and videos with their collected trophy, as well as turn themselves into the trophy using the face filter. For fans outside of the participating cities, an at-home version allows users to support their favorite team and experience a trophy reveal in AR.
Check out the experience at https://trophyhunt.premierleague.com/ on your mobile device!
Tune in next month for our June/July Round Up!
Interested in XR and what it can do for your business? Contact us at info@rosedigital.co
