XR Round-Up September/October ‘22
1. Welcome to Chesterville!
To celebrate Halloween, Cheetos and Meta partnered together to create Chesterville, a suburban neighborhood inside Horizon Worlds. Once a user enters this VR space the goal is to cause mischief. Each time a user TPs a tree, for example, their mischief meter rises and they are one step closer to opening the front gates of the spooky mansion. Once a player has caused enough mischief, they are able to enter the gates and vote to resurrect a discontinued Cheetos flavor.
This experience is available for free on Meta Quest 2.
2. Bring Your Next Tattoo to Life
EyeJack is an art and technology company that specializes in augmented reality to create one-of-a-kind experiences. By utilizing the EyeJack app, users have been able to bring their tattoos to life using AR animation. The first step is to choose the tattoo design. There are a few criteria to keep in mind when selecting the design because this will act as the image trigger for the experience.
“One thing to be wary about with AR is you don’t want the trigger image to be distorted too much, so flatter the better. If it wraps and distorts too much around your arm the tracking for the AR will be off,” advised Pixelpuncha, Augmented Reality artist.
Users can then create the animation that layers on top of the physical tattoo in AR using the app. Music or sound effects can also be used to bring the artwork to life.
3. Meta Quest 3
The latest Meta technology was announced at the company’s most recent Connect event. The Meta Quest 3 is set to launch during 2023, at a cost of $300-$500. Zuckerberg also shared 3 other prototype headsets that Meta’s Reality lab have created. Each exploring how to advance VR technology to be “as vivid and realistic as the physical world” says Zuckerberg.
4. Zappar’s AR Pioneers
AR content creation platform, Zappar, will be hosting their AR Pioneers event this coming week. This two day virtual conference will be held November 8–9, focusing on product announcements and updates from the company. As well as several panel discussions featuring keynote speakers, AR Strategists, AR Creators, AR Wisdom Seekers, and AR Workshops.
Seating is limited to 2,000 visitors, so sign up quickly if you are interested:
https://www.zappar.com/ar-pioneers/2022/
5. AR Fashion is Taking Off
ROSE has partnered with some of the biggest names in fashion to create immersive experiences in the space. In honor of their 150th anniversary, Bloomingdales’ wanted to create an experience to go along with their catalog of exclusive looks. Using augmented reality, ROSE made it possible for users to see 14 of the looks in their own space, in-store, and alongside the catalog. ROSE also teamed up with Selfridges to create a similar experience, bringing their latest looks to life in AR.
Check out the experiences here on your mobile device:
Bloomingdales- www.bloomingdales150.com
Selfridges- https://www.selfridges-newseason.com/
Tune in next month for the October/November round up!
Interested in seeing what XR can do for your business? Drop us a line at info@rosedigital.co.
