Books we’d like to publish

Louis Rosenfeld
Feb 15, 2018 · 6 min read

2020 update

We’ve started to plug some of our catalog’s gaps identified below. But overall, our wishlist remains pretty consistent with past years.

2019 update

It’s interesting to see how little our “want to publish” wishlist isn’t much different than it was back in 2018 (see below for what we had in mind then). While we’ve made progress in signing books in some of these areas (have a look at our full catalog here), we do have a long way to go toward beefing up our catalog.

  • Design for security: So many security arrangements are defeated by the people they’re intended to protect because they’re overly complicated and woefully awful to use. If you’ve ever propped open a permanently locked door at work, or given someone your password because it was too complicated to get them authenticated through channels, you know exactly what I mean.
  • Making work easier/more efficient/more fun: Works sucks. How can designers and researchers make it suck less? Kevin Hoffman’s book Meeting Design is just one example of a designerly way of taming one of the workplace’s nastiest demons. What other demons deserve to be doomed by designers? How about employee on-boarding (and off-boarding), workplace education, executive dashboards, and even super-annoying everyday tasks like scheduling meetings, managing shared files, and keeping the office quiet (but not too quiet)?
  • Reconsidering and redesigning everyday places: There are places—physical and digital and combinations thereof—where we’re required to spend our time, and unhappily so: waiting rooms, queues, traffic jams… Are these problems or really opportunities?
  • Keeping technology from making our lives unlivable: Amber Case’s Calm Technology (no, didn’t publish it; yes, wish we had) has been out for four years, but life has only become more plagued by a destructive dysphoria of ear-shattering street noises, beeping devices, and alerts alerts alerts and yet more alerts. UX people: what are we going to do about it? We’d better get cracking; as the world becomes more urbanized and squished together, these constant distractions are going to make it really hard for us to live together peacefully.

2018 (the original article on what Rosenfeld Media wants to publish)

There’s a little submission form on the Rosenfeld Media site, designed for people who have ideas that they’d like to see turned into books. Some of those folks are very familiar with Rosenfeld Media and what we’re about. Others find us on some generic list of publishers, and pitch us irrelevant ideas from genres that range from business thrillers to dystopian young adult fare.

Immutable truths for all of Rosenfeld Media books

All of our books should help designers, researchers, and other creators make the world better. Really and truly, we believe that good design makes the world better—and we exist to enable and amplify that. We want to help you do good.

What topics are we looking for?

We prefer evergreen topics—ones that will remain current for years to come, regardless of changes in technology. They’d certainly better be highly relevant one or two years from now, because that’s generally how long it takes for a book to be written, edited, produced, and promoted. Books are the “slow food” of content; they’re not the best format for every idea.

  1. Design in new contexts: We’ve published one “vertical” book so far—Peter Jones’s Design for Care. Though it came out in 2013, we’ve recently seen a spike in its demand. Perhaps it’s time for more books that help designers understand unchartered problem spaces? Think design for protecting security, design for financial services, design for better government…
  2. Design for new audiences: Similarly, there are audiences that would really benefit from a basic knowledge of user experience design. Developers, product managers, marketers, and educators are good examples; books written in their language and accounting for their unique perspectives and challenges might go a long way in democratizing good design.
  3. Designing with new materials: Greg Petroff’s Enterprise UX 2016 keynote on software as a design material was mind-blowing—not just the idea, but the familiar framing (design materials) applied to unfamiliar new opportunities. Books that similarly frame complicated things like machine intelligence, customer data, and (ahem) time as design materials might cause a lot of light bulbs to turn on.
  4. Scaling design: The success of our Enterprise UX and, more recently, DesignOps conferences demonstrates that so many design leaders and managers are looking for ways to scale up their teams’ impact. What tools, libraries, policies, procedures, and principles can help design get established, stay established, and sustainably amplify the work that designers do in large organizations that are thirsty for design? It‘s time for more Ops: not just DesignOps, but ResearchOps, InsightOps…
  5. Making sense of systems: I’m not sure I have the right words to describe this topic (omni-channel? cross-channel? big picture?). But I can tell you that there are so many indications that UX people are trying to learn from one flavor or another of systems thinking (in fact, we’ll soon publish Chris Risdon and Patrick Quattlebaum’s Orchestrating Experiences, a great example of tackling complexity). Perhaps designers are waking up to the fact that we operate levers that have impact in all sorts of unanticipated, invisible places. And that how we operate them can have some stunningly positive—or disastrous—consequences.

Rosenfeld Media

We connect people interested in designing better user experiences.

Rosenfeld Media

We connect people interested in designing better user experiences with the best expertise available — in the formats that make the most sense, and in ways that demonstrate the value of UX. Learn more at

Louis Rosenfeld

Written by

Founder of Rosenfeld Media. I make things out of information.

Rosenfeld Media

We connect people interested in designing better user experiences with the best expertise available — in the formats that make the most sense, and in ways that demonstrate the value of UX. Learn more at

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store