Forest Beauty Skincare Website Gets AI Makeover, Reduces Bounce Rate 14.25%
ROAS rising on 3x conversion increase and AOV boost of 9.93%
A Rosetta.ai case study of Forest Beauty
Founded in 2017, Forest Beauty is a popular Taiwanese skincare brand that’s gaining international recognition. This is its third year as a finalist at the #PureBeautyGlobal awards.
But along with their solid growth and the high honor of the award, 2020-21 also brought some uncertainty for Forest Beauty — as it did to almost everyone in ecommerce thanks to the pandemic.
The problem: website SaaS providers not converting enough traffic, bounce rate too high
When covid hit, traffic spiked and ecommerce marketing managers all over the world were racking their brains to think of ways to get consumers to stay longer on their websites and buy more.
Maintaining the increased traffic with more advertising was an option but it wasn’t a long-term solution. Advertising can help grow traffic, but converting requires special effort at the point of sale.
As industry-leading studies have concluded, the sure-fire way to optimize conversions in 2021 is still to make sure your website CX can empathize with consumers, build trust and increase brand loyalty.
And Forest Beauty knew this. They previously worked with two well-known SaaS providers (Appier and Insider) to provide recommendation systems that promised to convert more on-site traffic.
However, the results lacked the high conversion rate that Forest Beauty sought. Even though they had a lot of traffic, not enough of it was converting.
Also, daily maintenance took a lot of time, making the cost of ownership too high and the returns too low.
The solution: invest less on ad spend and more on AI-driven personalized marketing
Realizing that their website recommendation components were costing more than they were worth, Forest Beauty began looking for another solution.
In November 2020 Forest Beauty attended the Meet Taipei Startup Festival and met with Rosettta.ai COO, Alice Li.
After discussing their situation, Forest Beauty thought the Rosetta.ai solution was worth a try. They could stick with their original website layout, add the new SaaS components and then test the results.
The package Forest Beauty signed up for included the top two Rosetta.ai products:
1. Personalized product recommenders
2. Personalized exit-intent promotions
Personalized product recommenders
Recommendations can appear on the homepage (you may also like) and on the product page (see if you like it), ensuring that visitors see products that are uniquely suited to them from start to finish on their customer journey.
For developers, the Rosetta.ai recommender has a few big advantages over its competitors:
- Simplified onboarding process is quicker and easier to install
- Daily maintenance takes less time with more automation on the backend
- Preference profiles for recommendations are compiled automatically and include data on purchase history and browsing behavior
- Recommendation imagery is more accurate with product tags derived automatically from AI-driven computer vision
The really big advantage though is that product discovery with the Rostta.ai solution is genuinely personalized with one-to-one recommendations in real time.
This hyper-personalized customer experience is what consumers expect nowadays. For example, Gen Z in particular will gladly give up their own personal data to get more personalized experiences! Websites that provide personalization are able to get more sales from existing traffic in the short term and keep customers coming back.
Personalized exit-intent promotions
Another way to get the most out of your ad spend is to reduce your bounce rate with personalized promotions.
Knowing individual consumer’s preferences, and engaging them in a timely manner can make a big difference, especially when it comes to window shoppers. Rosetta.ai creates overlays that offer hesitant visitors one-to-one recommendations and discounts in two different situations:
- When a customer is about to abandon a cart
- When a customer is about to switch a pages
So even if website visitors have a weaker intention to buy, they can be encouraged to keep shopping. When Forest Beauty added personalized exit-intent promotions to their site their bounce rate decreased by 14.25% and visitors’ time spent on page increased by 9.96%.
The results
When Forest Beauty began using Rosetta.ai personalized marketing solutions they were able to keep shoppers browsing longer which led to increased sales conversions and average order value. This made their ad spend on traffic more effective and as a bonus they were able to save time on maintenance.
Getting a clear understanding of each customer’s preferences and behaviors, and engaging at the right time, improves CX and eventually customer retention, adding even more value to the money spent on ads. The Forest Beauty case shows how with the right on-site marketing tools, the shopping journeys of your existing customers can convert more often.
About Rosetta.ai
Rosetta.ai offers fashion-optimized, image-based AI personalization for unique onsite shopping experiences, authentic email marketing campaigns and preference analysis insights.
On average, our clients double their order value and triple their conversion rate because shoppers on their websites are more engaged by the industry-leading accuracy of our personalized recommendations.
Rosetta.ai has been featured in Forbes Top 25 ML startups and Analytics Insights Top 10 companies.
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