A guide to community discovery

The future of community building relies on community discovery. This is an introductory guide to what it is and why it matters.

In the world of community, I feel we have two big problems.

One of them is falling into the waterfall-esque trap creating too many things up front and then hoping it all works out. We still seem to be working towards ‘big launches’ rather than iterating.

The other is simply not doing enough research. I keep seeing it time and time again — people are excited about community and they want to dive…