Prologue to the Open Road @ Ross Tales

Open Road @ Ross — Week 1 by Guatam of Team MPower

Allison Inge Bernstein
May 10 · 5 min read

Klassic Mobile Gardens

Ashley was involved with a non-profit called Cheryl’s garden that focuses on community revitalization. Her work setting up community gardens opened up many conversations with community members who wanted to bring back a piece of the garden to their backyards. Inspired by this interest, she saw the opportunity to serve the needs of the community, and created Klassic Mobile Gardens. Klassic Mobile Gardens installs vegetable, flower, and rain gardens for homeowners across the Detroit metro. Their mission is to make healthy, naturally grown food accessible to people, and she uses natural materials to nourish her plants.

Our Impact

We got some great advice from ZLI’s Entrepreneur in Residence Rashmi Menon, as we embarked on our work: every entrepreneur has a ton of competing priorities. Rather than pursue a breadth of projects and deliverables, we focus our efforts on a couple of key areas where we could have the greatest impact. As Rashmi recommended, it is important we focus our efforts on delivering quality work products that our entrepreneur could implement right away.

  • Developing a strategy to target commercial customers, and delivering communication templates that she could use right away to reach prospective customers

Conclusion

Ashley with Team MPower

Open Road @ Ross

Open Road @ Ross is an established action-based social entrepreneurship program developed by Ross students and financially supported by the Ford Motor Company

Allison Inge Bernstein

Written by

Open Road @ Ross

Open Road @ Ross is an established action-based social entrepreneurship program developed by Ross students and financially supported by the Ford Motor Company