Ross Open Road is a new action-based social entrepreneurship program developed by Ross students and based on the MBAs Across America Open Road model. The aim of the program is to give small business owners extra hands in solving complex challenges, and to help students gain real experience understanding the various issues social ventures face.

Over the course of five weeks, students drive from state to state meeting entrepreneurs, spending one week on site in each location working together on a solution to a business problem, and then pack up the car and hit the road again.

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