RAPT Media: Creating The Best User Experience.
The company RAPT Media has created a new and innovative way to make the production of interactive experiences faster and easier. The power of interactive technology is very intriguing but can often seem very intimidating for people who do not have a lot of technological experience. RAPT Media realizes that not everyone is a coding genius and has created a program that works for a variety of people.
Digital interactions have become a trendy way to connect users directly with the information you are providing. This new way to gather information through online interactivity is a very effective way for visual learners who want the ability to control their own experience, and work at their desired speed. It is evident that both media and technology are active components in the creation of these interactive videos. Most of these videos are created to help market an individual product or organization. The research shows that using interactive videos as a marketing campaign contributes to stimulating the users for the length of the entire video. The information provided by RAPT Media states that 64% of people will gain more knowledge from the video if it is interactive. According to their findings, people have an attention span of up to 2 minutes, after which they begin to lose interest. Making a video interactive helps prolong people’s focus on what they are watching.
Two examples taken from RAPT media’s archive help demonstrate how marketing teams can effectively engage with their audience, and create the most compelling user experience video. The archive showcases more than 20 successful videos ranging from critical work situations to interactive experiences for children that were done by users of RAPT Media.
The first, ‘Galaxy S6 Camera Demo’ takes the users on a tour of the Samsung Galaxy camera. The video gives the options to pick front or rear camera, and the mode you wish to use (shutter speed, panorama, selfie). Samsung received many reviews complementing the quality of the camera giving the phone excellent ratings. The combination of both the quality of the phone and the strategic marketing plan helped to create a strong buzz about the product. As people viewed the video, they were able to stay focused and interact with the video, helping them learn more about the features that interest them on the phone.
Additionally, The Royal Bank of Scotland created a unique interactive experience that appeals to a younger audience, using cartoon pigs to demonstrate the importance of money. ‘Pigby Tales’ is a gamified experience that is based on helping “Buzz” save enough money to buy either a skateboard, new wheels or a scooter for the skate competition next Saturday. The viewer is shown the three options and the amount each will cost; the prices range from 10 to 30 pounds. For instance, if you choose the wheels you have to save 10 pounds and to get that money you must complete one of the six tasks. These are simple tasks such as ‘walk the dog’ or ‘paint the fence’. Although the video is attractive to a younger demographic, it is unappealing to an older audience that can see how repetitive the game is.
RAPT Media has created an innovative way to use interactive technology to keep the users engaged. Their software shows customers step-by-step ways to alter different experiences to connect with your desired audience. The user then has the power to act accordingly towards the different situations, producing an outcome that is entirely dependent on the answers you choose.
The sleek design that makes it easy for users to figure out how to work learn and develop different interactive experiences. RAPT Media is very compelling as it supplies users with every detail and step for creating interactive experiences, which opens the doors for endless possibilities of learning, teaching, and fun.
