How to use Storytelling in your Instagram Marketing Strategy

Your Brand = Your Story

Personal branding has become a buzz word in our digital age. The most simple form of marketing yourself and your branding comes through storytelling, no matter the platform.

Why use Instagram to tell your/your brand’s stories?

• Partner with Brands to integrate their marketing into your stories and get paid.
• Instagram is a visual diary
• Share your story with the world.
• No start-up cost, anyone can build a brand on Instagram for free as long as they have a cellphone and a plan!

Your Bio

@PHELISHACASSUPP

Include the following to make the most of your Instagram bio:

• Where are you? Connect with people in your city.
• What do you do? Connect with people in your network.
• Make the most of your link- Link to your website, YT channel or blog
• What does your photo say about your profile?

Your Feed

@K.ELS.EY

• Create an aesthetic that displays your style and represents your niche.
• Example: Fashion/Lifestyle
  Videos get lots of engagement; but keep them short and to the point

Instagram Stories

• Share “Behind the Scenes” of your personal life/business
• Post announcements
• Great chance to post photos that don’t fit into the aesthetic of your feed
• Promote new posts
• Using polls to engage your audience
• Tagging the location/using brand specific hashtags to expand your reach
• Mention people

Create a narrative with your Instagram captions

@AIRBNB

Using a short story as your caption is a good way to captivate your audience and drive them to another platform. Ideal for blogs, vlogs, or music.

Experiment with ways to tell visual stories

@hershcelsupply

• Create 3x3 grid images to create impact
• Use rows to show the same event in different ways
• Use an editorial calendar to schedule posts on a specific day (Example: Throwback Thursday)

Going “Live”

• Can be cheesy if over-used
• Use it at events
• Use stories to promote/tell people you’re going live at a certain time so that they tune in