Rousing at House of Commons
Introduction
House of Commons has always stood apart when it came to taking care of its customers. With a growing popularity in the regulars bar segment, Rousing partnered with House of Commons to help them set up a unique experience for their customers. Here is what we did together!
House of Commons
LAYOUT
House of Commons is Bengaluru’s leading restopub with two outlets in prime areas, HSR layout and Koramangala. It has a variable seating layout with open spaces, semi-private spaces and smoking zone. The intended ambiance at the restopub is COMFORTABLY LAID BACK. It largely had warm white lighting to create this ambiance. While the menu is updated every 3 to 4 months, House of Commons saw Rousing as an able partner to enable dynamic ambiances keeping in mind the dynamic ethos of the space.
EXPERIENCE MAPPING
Customer Demographic
a. Age 25–45, College students (Jyothi Nivas College), Working Class white collared folks
b. Location — HSR, Koramangala
People and Experiences
a. After work /College hours hangout
b. Groove to latest Unwinding Music
c. Sports screening
d. Pocket Friendly
e. Full Bar available for a bar counter side chat
EXPERIENCE AMBIANCE MAPPING
COMFORTABLY LAID BACK — Lounge
Hangout — Lounge
Music Sync — Dynamism
Sporting event — Competitive Spirit
Bar side chat — Conversational
AMBIANCE LIGHTING MAPPING
Lounge — Dimmable, Blue/ultra warm (2700K) lighting
Dynamism — Lighting Gradients on walls
Competitive Spirit — Highlights of key sporting moments with light strobes
Conversational — Dimmable Ultra Warm (2700K) Lighting
SMART AMBIANCE STRATEGY
The experience ambiance lighting map led us to deploy a smart lighting strategy that took care of most of the intended experiences. Few which remain are slated to be deployed via an over the air update. Today, House of Commons can create an ambiance on demand depending on the nature of experience for their guests.
What’s more, the entire installation and activation took just 60 minutes to be deployed, including the physical installation of each smart lighting unit.
House of Commons has truly become a Rousing space!
