The Benefits of On-Demand Same-Day Delivery for Your B2C

Christine Johnson
ROVA Platform
Published in
4 min readMay 17, 2019

Big consumer spenders, like the Gen Ys and Millennials, are accustomed to speedy processes making what used to take days, weeks, or months, be required to take only hours or minutes to hold their attention. This culture of impatience results in a desire for instant gratification. They are able to jump around the city, book a house cleaning, a flight, a haircut or any service right at their fingertips. They can easily purchase products they love with one click, and in some cases, their purchases are automated all together and delivered straight to their door. This need to experience fulfillment without any sort of delay is bringing delivery services into the spotlight. Many consumer businesses are asking, how do we get our products to the customer as fast and convenient as possible with the least friction?

Delivery Types Today

Today, there are essentially two types of delivery solutions: delivery platform and delivery service. The majority of businesses work with courier service companies such as FedEx and UPS, which offer same-day shipping. However, executing on same-day delivery to customers is still tricky. Some businesses are building in-house delivery solutions, i.e. hiring and managing a full time delivery fleet, and others are engaging with traditional local courier companies to try and achieve this same-day delivery feat.

Delivery Services today:

  • FedEx
  • UPS
  • DHL
  • Local small delivery companies

Both delivery service options present high operational costs. From having a driver team on the payroll, to manually running and distributing deliveries. Delivering with traditional delivery companies for businesses can be slow and unpredictable. There are certain timeframes for when orders will be picked up by reps, so if your customer orders a product outside of the timeframe, a whole day can be missed for the delivery to even start. This creates a slower overall delivery process from ordering the product to the delivery to the customer. For most consumers, especially the ones using Amazon regularly, more than a four day delivery rate is simply unacceptable.

Problems with the current delivery options:

  • High operational costs for driver management
  • Delivery timeframes can be slow and unpredictable
  • Customers expectations are not met

This creates a growing attractiveness for the immediacy of uber-and-lyft-like technologies for the consumer. These services are instant, frictionless, and transparent. And for delivery industry technologies, this immediacy lies in the ability to have direct access to independent drivers who know delivery. This largely cuts down on your overhead costs and delights your customer.

When it comes down to it, a delivery platform is the next generation technology for on-demand delivery.

On-Demand Delivery Platform

A big player in this growing industry is the ROVA Platform. This platform connects independent drivers directly to customers and eliminates overhead costs for customers to access drivers. No more maintenance of full time employees, or phone calls to courier services, no more headaches and unforeseen expenses, and you have access to a fleet of experienced drivers at your fingertips ready to deliver your product reliably, whenever you need them.

Not only does this benefit the business, the ROVA Platform allows for what we call the driver first movement. This movement gives drivers control of their own schedule, they can view the payout before getting on the road, manage their customer relationships, and settle payout daily for the deliveries they accept and complete. Not only do they get the earnings day-of, they also get 100% of the delivery fee plus tips since your business is paying a flat fee for access to the platform. Everything else goes directly to the driver.

Drivers have complete freedom and control for running their own business through the platform.

Back to the business side, customers are able to join the platform whenever they need to create orders for delivery. No long term commitments, no contracts, simply sign on, create an order, and watch it be delivered. You pay a flat fee per order to deliver with the platform, and the ROVA Platform algorithm calculates the additional cost for the delivery based on time and distance.

Once your order is picked up by the driver, the ROVA Platform has complete GPS tracking of the driver to the delivery drop-off. You can monitor and control your delivery, call or text drivers, and share a tracking link directly with your customer. Anyone can create an order on the ROVA Platform and have it picked up by the independent drivers. It’s convenient, efficient, and transparent.

Benefits of delivery platform:

  • Same day delivery to your customers, while lowering operation cost
  • Visibility and transparency into your deliveries
  • Driver-first mentality, empowering the independent drivers

Enterprise Deliveries

At ROVA, we think the logistics focused platform is the future of e-commerce business. You can utilize the technology to build your own white-labelled same-day delivery solution at the point of check out (POC) with ROVA Enterprise solution. With the powerful ROVA Platform API, your business can now offer on-demand delivery to your customers right at checkout. You could have your product picked up in just 30 minutes and delivered straight to your customer’s door.

Competition

Do you offer on-demand delivery for your customers? Now’s a great time to get ahead of the demand, delight your customers, and grow your on-demand delivery service with the platform of the future.

Next steps for you:

  • Evaluate the delivery options in place for your customers
  • Gain a deep understanding of your competitors
  • Consider a roadmap for meeting the growing demand of customer expectations

Let the ROVA Platform help you and your business grow, surpass competition, and exceed customer expectations with the on-demand delivery.

Article co-written with Kristina Linova.

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Christine Johnson
ROVA Platform

Design director with expertise in user research, interaction design, and visual design for digital products