Less software = better alignment
When you choose to stitch together a series of software solutions, you and your team are consistently logging into a series of different tools. You login to your help desk software to answer customer support requests, your email marketing software to send an email campaign, your CRM to manage your sales process.
Even if these systems are well integrated, some context on your customers and their journey is inevitably lost along the way. And you’ll definitely have a “Doh!” moment or two when you deliver a lousy user experience to…