CHRISTIAN WATSON & 1924us
Tong Tie 500767810
1924us is an Instagram based brand create and owned by Christian Watson. With him himself, his life, his artwork, being the product of this brand.
“I get asked a lot what I do for a job. And the realest answer seems to be whatever someone might need done.” — Christian Watson
Christian Watson is an extremely passionate artist with great one of a kind style and wisdom that stands him out from the others.
His contents are mostly visual based work that are often paired with content-filled captions. He prides himself on working with almost all tools made before 1940’s and create all his artwork by hand with the most traditional medium. 1924us’ feed mostly consists of the documentation of Watson’s journey, lifestyle and adventures. His artwork includes great captures of life that mostly presents us of the wonders of nature as well as his life journey, specialized calligraphy and sometimes miniature ink illustrations.
1924us’ brand run along the combinations of being authentic, old school, and grounded with a sense of organized minimalism and cleanliness. Though based in an extremely visual focused medium (Instagram), Watson manage to create a great sense of community through the inclusive contents that brings his followers along his journey and cross-country adventures.
Visual appeal is the main marketing strategy of 1924us. It is what attracts other users to his page. 1924us’ style is hipster, vintage, desaturated in combination with being really minimal and clean. It is outdated but also updated, presenting an old school “outdated” style of living while “updating” us with Watson’s most recent life journey. 1924us’ are presenting its users what it considers to be the most authentic way to live. With the most traditional tools available and surrounding Watson’s life presented to us, just going through his feed almost gives us a sense of detox from our daily technology filled life. There is just a certain power exerted through his work that pulls users in and makes us stay. It is the sense of community and realness that keeps us.
Watson’s character and his authenticity is also a great reason that attracts his users to stay. With the follower record of 543k, many brand owners easily stray from the original intention of their brand and start moving towards the direction of trying to please its audiences. Watson stayed the same.
His brand was meant to be a record of his life journey and how he encounters and overcome all the different challenges and experiences, and it still is. He sticks to the very core simplicity of his brand and bring no complications into it. A sense of community is easily build up by him with strategic inclusion of his followers to his life. He is down to Earth, grounded, and real. He doesn’t just show what is good and pretty, he also presents the dark side of his life. From time to time Watson would presents his written works in the captions of his visuals that counters the difficulties of tackling hardships, life reflection blogs, as well as many other “real talks”. 1924us is a success because Watson succeed in making a brand out of himself. He succeeds in sticking to his passion and he make sure his followers feel like they are in a community, a community that gets to follow him and connect with each other through this platform, this brand. He has a unique visual theme, with a set of content outlines, one of a kind life styles, and a special supporting community that strives for a sense of connection to nature through his lifestyle.
When talking about marketing strategies and brand making for 1924us, I feel like Christian Watson is really what makes the brand successful. His individuality, authenticity, and distinguish characteristics is what makes 1924us, 1924us.
More from 1924us
All images are taken from 1924us’ Instagram feed, credits and ownership of these media belongs to 1924us
