#CREATE. The Balls: America’s Latest Power Family

There is no denying the Big Baller Brand has become one of the most trendy sports memes in the last year. The family, consisting of three young star basketball players Lonzo, LeMelo and LiAngelo Ball. The success of this meme is a result of the father, Lavar and his outrageous comments made over social media. He’d tell the world his sons will all play for the Lakers, they are better than Kobe Bryant and that Lavar himself can defeat Michael Jordan in a 1 on 1 basketball game. Wait, did he just say he could beat the G.O.A.T in a game of basketball? … Yeah, the six time NBA Champion.. Sometimes the most unrealistic things can become memes and popularize from being so ridiculous. The media portrayed Lavar as a loudmouth father who is too invested in his children’s lives and has no respect for veteran basketball players. Others would argue Lavar is a genius because he was able to use his momentum to create a brand for his family, especially his sons. Today, his sons carry millions of followers on social media and have a successful life ahead of them. There will always be haters out there, but everybody can admit the Ball family has strategically used social media and fame to sell their brand. They now have their own mobile app, clothing line and more money in their pockets.