Danielle Bregoli: From Unruly Teen to Celebrity #create
Danielle Bregoli capitalized on her meme status, and went from being an unruly Florida teen to a celebrity with 12.3 million Instagram followers. In September 2016 Danielle Bregoli was invited onto the Dr. Phil show in hopes of changing her disobedient behaviour. After the episode aired, both a macro and a video meme of her went viral all around North America. Her meme went viral across all social media platforms including Instagram and Twitter. Now… how did she manage to create herself into a celebrity from this one viral meme?
Marketing Skills:
Danielle Bregoli, or her manager’s marketing skills, helped her meteoric rise to success. After the meme went viral she immediately became more active on her social media accounts and utilized her new fame to her advantage. After her meme went viral she branded herself as “Bhad Bhabie” on all social media accounts and continued to ride on the fame train for as long as possible. Then when the meme was fading away from circulating widely on the internet, Danielle Bregoli and her manager began to step up creating her loyal fan base. They began a website that leads to merchandise purchasing options, they created a YouTube channel where she posts weekly videos and they began to record frequent live videos where Danielle Bregoli could interact more with her fans in comparison to just posting videos and photos often. With these new marketing skills she strengthened her fan base and grew even more followers.
Now you may be thinking that’s how much she charges for appearances? Well, she has the ability to charge large amounts of money for appearances and brand deals today because the correct combination of timing and skill has turned her short-term viral fame into a complete celebrity narrative. Despite her meme being dead, she has created an entire brand for herself to thrive as a celebrity in our popular culture. She made herself famous from a meme so why not profit from it?
What is Danielle Bregoli’s Brand?
Danielle Bregoli’s brand focuses on a maintaining an exaggerated and luxurious teen demeanour. She creates her brand through her social media platforms, fashion statements and overall public behaviour.
Where Is She Today:
Currently, Danielle Bregoli is taking advantage of her very large fan and follower base by releasing music. She has signed with Atlantic Records, a very distinguished, platinum level record label. She has released six songs already and also made music videos for most of these songs with the intent of furthering her fans and followers interest in her growing music career. These songs all have her deeply rooted brand feeling, but also utilize key music elements to help her reach top charts. According to TMZ she is actually the youngest female rapper ever to reach number 77 on the hot 100. Her music career is helping her build a larger following by reaching an even broader audience.
Danielle Bregoli has taken a meme which went viral and created an entire brand for herself followed by people across North America. She has made people want to follow her life and actions. Danielle Bregoli has turned herself into a celebrity. Danielle Bregoli is only 14 years old and already reaches a large audience across all her social media platforms. Who knows where she will be in a couple years, considering her success in less than one and a half years since her viral meme. She has the possibility to become one of the most popular celebrities in all of North America if her brand continues to strengthen. Danielle Bregoli’s success proves the large power that social media has.
Works Cited
TMZ Staff. “’Cash Me Outside’ Danielle Bregoli Signs Record Deal With Atlantic Records” TMZ, TMZ.com, 15 Sept. 2017, www.tmz.com/2017/09/15/danielle-bregoli-atlantic-records-these-heaux-record-deal/#.
