From Instagram to Joining the MVMT
The rise of social media has provided accessibility to virtually everyone with internet access and a device. Its use has truly been democratized for all users, allowing them to manipulate and structure their social media accounts in ways they see fit. While sites such as Facebook, Instagram, and Twitter allow for mass communication and social activity, the freedom of the use of social media has also allowed for a platform for business to be conducted and also has become an effective marketing tool. Thanks to the advantages that social media offers for spreading awareness as well as digitally and publicly establishing ourselves, numerous companies have adopted the use of social media sites for the purpose of enhancing their business — which it works well most of the time. Social media can not only expand a business’s popularity, but it can also allow businesses to utilize different mediums and forms to market their products and services in creative ways. Social media also gives companies the power to make deals and promotions more accessible to the public. For instance, photography has become an increasingly accessible form for businesses to market their products. These days, photography has become truly democratized, once being a practice meant for professionals to now where almost anyone can take stunning photos. Several businesses use photography to their advantage. They can take visually appealing photos of their products and share them to promote their products and capture the eyes of the public. Because of photo sharing social media sites such as Instagram, the marketing process for businesses in this regard has become much easier. One company in particular has been using Instagram to effectively and creatively market their products through the use of visually compelling photography. This company is known as MVMT, an abbreviation for the term movement.
MVMT is a relatively new organization that has drastically spiked in popularity throughout recent years. Launched in 2013, two watch enthusiasts by the names of Jake Kassan and Kramer LaPlante dropped out of college with the intention of reinventing the watch industry by creating a direct to consumer model in the selling of watches. They set up a crowd-funding operation to which it received enormous support resulting in being the second highest crowd-funded fashion brand in 2013. MVMT are most known for selling simplistically designed, stylish, and affordable wristwatches (I own one myself and they are absolutely gorgeous). Due to the tremendous amount of support they received and still continue to receive, they have garnered a huge social media following. They currently have 1.04 million followers on Instagram (collectively on two accounts), 2.6 million likes on Facebook, and 35,000 followers on Twitter.
One of the most effective marketing methods MVMT uses to promote their lines of watches is through the beautiful use of photography. MVMT essentially runs two community instagram pages (one general, and one women’s) where they repost a variety of beautiful and amazing photos taken by ordinary photographers that are submitted to them with credit to the original photographers. If you visit MVMT’s Instagram pages @mvmtwatches and @mvmtwatcheswomen, at first glance you can see the wide range of stunning lifestyle-oriented photos that the company has received and reposted. Several of these photos include a variety of beautiful landscapes from snowy mountainous regions to scenic riversides and waterfalls to urban city landscapes to colourful woodland areas to tropical regions and more. Other reposted photographs also include fashionable, well dressed men and women sporting a MVMT watch as well as other lifestyle photos. Most to all of the photos showcased on their page contain the incorporated use of the various styles of watches. With the minimalist style and elegance that the watches present coinciding with stunning lifestyle photography, the photos come out very well and are visually appealing to such high levels. It is not surprising that people would be drawn to this beauty and then be swayed into buying a MVMT watch once they discover the ideal price. And I have to say, these photos are damn well nothing short of amazing. MVMT uses Instagram in such an aesthetically organized and beautiful way that I would deem as effective and creative marketing.
In addition to the amazing photography, MVMT also does occasional deals and promotions on social media. I have personally seen other lifestyle-oriented and entrepreneurship inspirational Instagram pages promote MVMT watches in some posts offering discount codes to get a MVMT watch at a reduced price. This is another way that MVMT uses Instagram to market their products effectively.
Be sure to give MVMT’s Instagram pages a look, I assure you, you won’t be disappointed.
#RTA902
References:
https://www.mvmtwatches.com/pages/ourstory
