“I am a walking meme.”
For me, to know about popular memes is because I need to understand what my friends want to say when they send me those memes. Sometimes, we can just use memes to have conversations without single words online. Therefore, memes are really suitable information communicating method for this generations because now everything needs to be fast besides spread speed. That’s why memes are popular and useful.
Since Iron Man released, A irreplaceable generation of super-heroes appeared. Marvel does not lack any attractions and hot spots. Especially, in the last year, Their film “Spider-man: homecoming” became big hot news because this deal between Sony and Marvel create one universe for superhero and give audiences further imaging. The movie had the nice performance of reputation and box-office numbers. Also, Marvel got an excellent and intelligent actor, Tom Holland.
The first time Tom Holland appeared in Marvel’s film is in Captain American: Civil War. Although his part was not quite long and just a small part of this movie, his acting attracted many audiences, especially female younger. Not only because of his sweet and cute appearance, but people also like his personality. Tom liked to use social media to post anything he thought was interesting and share his daily life with his fans. With the hit of “Civil War”, his social media accounts got more and more followers, and fans like to make meme via his posts, pictures and interview video clips. Marvel noticed his influence, and it helped Tom get more contracts of Spider-man films from Marvel.
Tom Holland likes those memes. Once in the interview, he said, “I was a walking meme.” Of course, this sentence also is made as a meme later. He always posts some memes that are made by his fans on his Instagram. It makes his fans feel they have connections with Tom. Also, these memes make Tom not only be active in public because of films but also spread via memes on the Internet. Marvel actually tried to capitalize on these memes. However, memes do not work in a direct way. Marvel knows actors’ influence and hot spots via those memes because memes have a very short lifespan.
People can know what is the hottest topic via memes. I do not want them to think I am out of their conversations. So in order to follow these topics, people need to follow every late news. That’s exactly what those entertainment companies want. After Tom said he still had three spiderman films was planning, and Mark Ruffalo releases Thor film via Instagram Live because of his mistake, Marvel noticed maybe this is a more attractive way to have people attention and have news headline easily. So when Marvel released “Averager 3” poster, it used a joke of Tom’s live mistake instead of the standard published way. It worked. When people see the news, they all think it is real at first, and they tape to look at what happened, and they are invisible to get the news of new poster release. Also, it increases its effect by making more people who click the video because of their curiosity to know about this movie.
