James Corden in the Front Seat

Some people say that it’s important to talk about your goals and to put those energies out into the universe. It may be a superstition, but why not take the chance? If you, kind reader will let me, I think I’ll do that now. I am currently studying media production with a special focus on TV studio production and I would love to work on James Corden and Jimmy Fallon’s late night talk shows. Although I love Jimmy Fallon and think he is incredibly talented, James Corden and his team have been taking their late-night talk show to the next level.

The Late Late Show with James Corden has the 12:35 am slot on TV, in other words, if someone is watching it, they either have insomnia or they left the TV on and James’ monologue rocked them to sleep. They are aware that this slot may be costing them viewership, and they even joke about it on the show. Are you wondering how I know this? Do I have insomnia? Do I voluntarily stay up that late to watch his show? Oh no. I’m a 19-year-old grandma who needs her sleep. But, I wake up and watch James on YouTube while I get ready in the mornings.

Oh YouTube. YouTube has been the show’s saviour when it comes to their creative and marketing methods. Like any other late night talk show, they upload segments of the show online. But, on March of 2015, James Corden changed the game when he drove around Los Angeles alongside Mariah Carey while they both sang her songs. This segment, “Carpool Karaoke” went viral and became one of the show’s most anticipated pieces. It became so popular, major artists like Bruno Mars go on “Carpool Karaoke” to promote their upcoming albums. The amount of views that these videos get on YouTube gives them a huge exposure in today’s world, where everyone shares videos online. The show might be on at 12:35 am, but thanks to their presence on YouTube, most people know who James Corden is and become interested in the show. One of my favourite “Carpool Karaoke” videos is the one with Adele, with over 150 million views (not all from me of course).

In recent news, “Carpool Karaoke” has collaborated with Apple Music to make a series where they will pair up celebrities and put them in a car together, imitating what James usually does. Although James won’t appear in each episode, the series is produced by the executive producers behind The Late Late Show with James Corden.

Apart from their YouTube presence, the show’s social media platforms are run in a way where the show and its host, James Corden, have developed a certain brand. When you look at their socials, it gives off the impression that James is your friend, not someone from Hollywood who just seems unapproachable. You can tell there is a lot of effort that goes behind their skits, their writing and the communication with the viewers.

Not only is The Late Late Show with James Corden making creative content nobody has done before, but they are being able to market themselves on platforms as big as Apple Music, with celebrities like Ariana Grande and John Legend. Don’t get me wrong, I’m still in awe about everything Jimmy Fallon does, but no other show has stepped up like James Corden has and I can just imagine the frustrated morning meetings in those offices after another “Carpool Karaoke” has gone viral. And yes, I can only imagine for now because I don’t work there… yet.