leveraging in the digital age

Gauri Rampal
RTA902 (Social Media)
3 min readMar 15, 2018

The success of your content marketing will almost always be in some way proportional to the effort that you have invested in your social media marketing, every great social strategy starts with great content but todays works, learning how to use social media is equally as important especially if you are investing a lot of your time, money, and effort into creating content for marketing objectives

In this day and age the world revolves around social media, education, work, leisure, communication, shopping, social media is embed in our daily lifestyle, seeing advertisement after advertisement showing the same product on a loop eventually it catches our attention that why one of the best way to increase potential earning is to repeatedly post relevant content concentrated on the product to relevant and upcoming social media reaching as much of their audience as they can and make their product as well known as possible.

Another great way is content curation, curate and share content with similar topics, by doing this you will expand the community around your own topic and this will increases the chances that more social media users will engage with your content, It works even better if you curate influencers’ content, and be sure to tag them or use their hashtags, then if they share your content it can spark the beginning of a relationship, social media is also used for networking which is an important part of promoting your product.

Create Content Based on Social Media Audience Needs, Use social media marketing as a way to create content, analyze which content is popular in your industry and then make sure that you have content that speaks to that subject, you can start by finding topics that are practically useful to your audience and to the industry as a whole.

Adding things like images, memes and videos also attracts more users and captures and draws more attention to your products

actors like Kevin Hart be paid to promote their movies, this is because the influence they have and the sheer size of their fan base is incredible, the thing they do and say are talked about for days, of course there should be more than just one person promoting.

Kevin Hart has become a very influential guy. Not only is he one of the most popular stand-up comedians in the world, he is also starting to expand his career as a comedic leading man. “When he acts, people respond”

Kevin Hart was paid $2 million to Tweet about two movies, In addition to his success as a stand-up and movie star, Kevin Hart is a huge influencer in social media dynamo, he has 14.8 million Twitter followers, and in the past few months Sony made a move to take advantage by sponsoring his messaging.

He was paid $2 million to Tweet about the thriller No Good Deed and that a deal was being worked out to have him say something positive about Denzel Washington’s action movie The Equalizer.

Kevin Hart

✔@KevinHart4real

Make sure yo go support my Brother @willpowerpacker this weekend by seeing “No Good Deed” …. @TherealTaraji & Idris kill this movie!

There have been many suggestions that it was entirely possible that Kevin Hart may have actually contributed to the relative success of No Good Deed.

Sources:
http://www.curata.com/blog/social-media-marketing-content-marketing/

https://www.cinemablend.com/new/You-Won-t-Believe-How-Much-Money-Kevin-Hart-Paid-Tweet-Things-68835.html

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