Movies and Social Media

Luca Fogolini
RTA902 (Social Media)
3 min readMar 16, 2017

Movies are about getting together as a community and sharing ideas. We watch teaser or trailers, connect with our social communities and then share we share each other’s experiences. Earlier before the arrival of social media word of mouth, billboard aids or simply just commercial ads where the only type of platforms spreading the content. As the movie industry and technology began to advance, fresher and more modern methods of stretching out to the public were implemented. TV and the Internet lengthened that range to households throughout the world. The freshest variation can be found in today’s social media. Facebook, Twitter, and Instagram all play an important role. Millions are associated and seemingly closely accessible. Social media complexes are an outstanding position to shape awareness and sponsor a movie. Social media was what made it possible for big blockbuster movies. For example whenever a new Marvel movie trailer is released, it is shared throughout almost every single social media outlet. Then Marvel is left with millions and millions of views throughout their social media pages. The social media world is jam-packed with obviously defined crowds and fandoms that regularly intersect. Before social media was a hit, marketers had a tough time connecting with their audience, not knowing where and when to advertise their content. Social media groups, categories, and hash tags allow you to precisely mark a specific demographic with comparable interests. The procedure is the same, be connecting to your spectators and deliver a captivating piece of content for them to share. Self-regulating movie makers that shape up a huge social media attendance can encourage their own movies and developments. Not all indie movie makers will have a range of thousands or millions of followers, but even a small social media marketing operation can spread like crazy if the right types of people are targeted. One exceptionally active method is reaching out to a devoted fan base. If you were to produce a scary thriller that features horrifying monsters, then you would mostly likely try to reach out to a supernatural fan group. Social media has the ability to create commotion throughout a fan base, but it also can associate you to producers, actors, and writers all very useful partners to help create a project. Accomplishment in the movie industry has always been dependent on whom you know and how you influence those acquaintances. Think of social networking as a path to entities and crowds you’d never have admission to otherwise. This is a chance to build a relationship with significant companies and brands. Social networking is an energetic tool of appealing screen junkie audiences. The industry has always been about whom you know and whom you can reach, and social media increases your ability to create relationships. Appealing your fan base straightforwardly can create enthusiasm and dependence in your developments by making them feel like they are part of the procedure. With a clever approach and a creative mindset, social networking can hurl your project into the spotlight. When asked the Question Should Hollywood actors be paid to promote their movies on social media? I say no because they are sharing their own movies on their own platforms, maybe if the actor or actress was not part of the movie or are no relations. Then maybe their could be a paid promotion. As I stated before with a large amount of followings a social media plat form can create a lot of buzz for his or hers content.

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