The Makeup Wonderland #PAID

Sephora has become a worldwide go-to for all things beauty related, for both men and women. Surprise and Delight is probably one of their strongest strategies when engaging with clients and more importantly building loyal clientele. First let’s start with your in-store experience.

The whole point of walking in store is to feel welcomed, pampered and most importantly luxe. No other retail store achieves this. First, Sephora employees All dressed in uniform created by Fashion Designer Pablo Garung to emphasize the luxury of the store. In addition, unlike Nike, Steve Madden or other designer brand retailers, Sephora employees do not work on commission. Which is usually a huge surprise to most people. It builds trust because the client knows that the product is being sold to them because its the right fit, not because the employee is getting a direct cut. Second every client whether purchasing or not can receive a free makeover or facial.

A lot of shoppers can be overwhelmed by the amount of products and the prices. Clients can try the products on in-store before buying something they’re not sure will work and the service is free! Third , the return policy. Everyone know that once you open and use a product you can’t return it . Well not at Sephora. New or old, used or unopened, if a client is not happy with an item they receive a full refund within thirty days.

Sephora’s beauty insider program allows clients to track purchase, redeem free items, free makeovers, free shipping online, a free birthday gift and attend specialty closed door events. Oh, and yes its free.

While shopping online clients receive three free samples, online tutorials and tip and tricks to improve their makeup game. Sephora tries to surprise and delight every client to keep them loyal. Clients for life = steady revenue.