Personal Branding Success: Iskra Lawrence
Iskra Lawrence is an Aerie model who has been dominating Instagram. Her personal branding is an example of incredible social media marketing. Iskra’s following has grown a lot amount over the last few months. Iskra is a strong, independent woman who celebrates her curves as well as others. She believes in encouraging other women and building self-esteem. Her Instagram embodies her attitude towards life. Via her Instagram page she inspires women to be proud of their bodies and that curves, stretch marks, struggles, are nothing to be ashamed of.
Over the past few years, some companies have been trying to move away from the “traditional” model look to move towards a more inclusive line and brand. Aerie is one of the those companies. Aerie has a marketing campaign (Aerie REAL) that is about celebrating all women, and reducing the amount of alterations done on photos. They are trying to show that natural is beautiful. Iskra Lawrence is one of their models. Her Instagram page has really taken off since she started with Aerie. Her own personal brand has grown strong due to her inspiring messages that follow real, and open Instagram photos. Iskra’s Instagram has been effective so far because she is showing what people want to see. While she is absolutely gorgeous and lives a pretty fabulous life, she is real, open and honest about insecurities, happiness, and self-care.
Iskra’s marketing and creative methods are carefully intertwined. As I’ve already stated, she has made a name for herself by being honest and open. It seems that Iskra manages her own Instagram and posts what she likes and what she feels. Most of her posts are delivered with a positive message about persevering and loving yourself. It is not often that she posts a photo without some sort of caption. I like to think that this is not all strategic, and most of it comes right from her heart but these days who truly knows? Her personal brand development on Instagram is most likely how she gets new modelling jobs and makes herself known in the media industry.
Iskra has received an insane amount of attention from major media outlets due to her public status. The traction she has gained falls directly in her Instagram account. It is her main platform for delivering her message, with 3.2 million followers she is clearly an influencer. She has developed her personal brand online and people are clearly liking what they see. The more followers she gains, the more attractive she is to the media. Like supermodel Ashley Graham, Iskra is a plus sized model who speaks out about size and natural bodies. Having a positive outlook on life and being open has made people fall in love with her.
Iskra Lawrence has kind of taken social media by storm. The way she opens her world up for everyone to see is inspiring and has caught many people’s attention. This method has been extremely effective for her. The key to her success has been giving off a genuine vibe through each of her strategically posted photos.
Instagram: @iskra
