Should Hollywood actors be paid to promote their movies on social media?

Should Hollywood actors be paid to promote their movies on social media? Speaking personally, I believe that actors are paid enough to act in the movies as it is. It should be relative to the production company and the actors that are involved. With the recent Sony hack, many leaked emails outlined the distaste for actors who demand money to promote their film. Actors like Kevin Hart should not be paid for movie promotion when he is already getting paid an outrageous amount of money for the film itself. As mentioned in the Sony email leak, “I’m not saying he’s a whore, but he’s a whore” Culpepper wrote (The Wrap). Furthermore, actors should want to promote their movies to their audience without any other incentive, since they’ve worked hard on the project. For less known actors / actresses, if the movie is successful in the box office and people talk about its success, then that will increase the actor’s credibility for other movies. Furthermore, companies will want to hire the actor because of their prior success and popularity. This is not to say that every single actor should not receive pay for the promotion on social media of movies they participate in, but it is relative to the situation. For example, a start-up actor that has not been in any movies or televised roles could receive a certain amount of money for what is expected of him. Money should be given to actors that are in the making of creating their career, as an incentive for good work and success with the production company.

Ultimately, movies should still be promoted by the actors themselves because they want to see the movie succeed, not because of extra money. It seems outrageous to me that big actors like Kevin Hart would even consider asking for millions of dollars to promote a project that THEY’RE IN! A simple post on Facebook, tweet on Twitter, or post on Instagram should not even be worth that much. There are much larger issues in the world that could benefit from the millions of dollars. Lastly, for well known actors, demanding money from the industry only cause bigger issues in terms of wage differences and equality towards the acting community. In conclusion, I believe big name actors that are already getting paid more than enough money should not be receiving money from social media postings but less known actors / actresses should be. Upcoming actors that are promoting will have it written into their contracts that they get a certain amount of money (Y Variable) depending on the amount of retweets/mentions (X Variable) decided by the company. The Y variable depends on the X variable amount.

Finally, I leave you with this direct quote from the leaked Sony email:

“It’s not as if we paid him 3M and 4M respectively for his last 2 films thinking he might be nominated. We paid for his ability to open a film which included his social media savvy. I feel like this is something that should be negotiated going into the film as opposed to after the fact.”


The Wrap:

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