Visual Marketing

What is visual social marketing? Visual social marketing is really about harnessing images and videos to tell your story through social media. Showing visuals throughout social media really stands out as a key area for driving in results. When looking at sites such as Facebook, Instagram, and Twitter they are all trying to strongly focus on bringing more video aspects to their platforms. Why has visual marketing emerged as a popular marketing tool? One of the reasons why visual marketing has become so popular is because it actually helps marketers to break through the clutter. In this age of social media marketing, people are completely overwhelmed with content. An average person on Facebook for example has around 130 friends and is connected with multiple groups, pages and events. As marketers in order to get through and get attention from people you have to have content that they really want and what companies are seeing is that what consumers really want is video and images. The reason this content is so popular is because it actually helps process the information more quickly. The reason why visuals are so powerful for marketers is because a person can consume a visual much quicker than text so its actually helping people to get information quicker. When it comes to looking at your marketing plan visual marketing doesn’t have to be sort of something completely, it really should be integrated into an overall marketing and a social media plan. The best visual marketing strategies really focus on creating amazing and stunning visual content that tells a story, then spreading that content across social networks. For example if you were to post a photo on Instagram, you would want to post on other networks to get as many interactions as possible. All of these social media tools should be working together so that you are building an audience based on the visual content that you are creating. One brand that does an absolute amazing job on social media is Bleacher Report. Bleacher Report is a sports media brand that spreads across almost every popular social media network, with a gathering of over millions of followers. What makes them so good? With every piece of content they post on their social medias they tell a story. The accomplishment lies on treating each social media platform on its own virtues, while each of the platforms all have different messages. Bleacher Reports Facebook page for instance is trying to emphasis on the shareable content. Their Instagram brand has a huge engagement with telling a wide range of story telling. For example making animations or just simply showing viewers highlights of the week. There main focus is video content because that type of content has been exploding over the years as said before. What they are trying to do is make relatable videos so that people want to share them. Lee Walker, the creator of bleacher report believes “Sport will always be great for sharing” but this doesn’t mean that you shouldn’t be consistent with “fun, good, and creative content.” This is the best way to find the fans and the revenue to keep your brand going.