RubyRoundup
February 2019
What’s on offer in this RubyRoundup
2019 is not a leap year. Yet, in so many ways it can be. We’ve charted a course for RubyApps that, we hope, will catapult us into 2020 even Bigger, better, and bounds ahead of where we are now. I Want It That Way, and we hope that Everybody feels the same.
Turning 2019 into a year of progress and, perhaps, even digital transformation is one of the key themes in this month’s RubyRoundup. (To make it more fun, we’ve enlisted our friends, the Backstreet Boys, to underscore the point in our original article — which is Drowning in boy-band references.)
This month, beyond exploring digital trends and how CMOs can Show ’Em in 2019, we announce the launch of the new, RubyLaw-powered website for BCLP. We also speak with Leigh Kessler on the RubyApps Insights podcast; we share more about our upcoming talk at LMA National 2019; and we open pre-registration for RubyApps DevCamp 2019.
Our reading list highlights five articles that caught the eye of our team members, and did we mention our original article on digital transformation? Well, we Just Want You to Know.
Have an awesome rest of February!
ANNOUNCEMENTS, LAUNCHES, & BREAKTHROUGHS
BCLP launches new, RubyLaw-powered website
We’re pleased to announce the launch of the new Bryan Cave Leighton Paisner (“BCLP”) website, powered by the latest version of RubyLaw. BCLP, a global law firm that formed in 2018 with the merger between Bryan Cave and Berwin Leighton Paisner, is a forward-thinking organization, and we’re privileged to have our forward-looking technology driving the firm’s digital assets.
For more information on this initiative, please read the BCLP case study here.
RubyApps Insights: Standup for Brand Voice — Leigh Kessler
It’s not often that one gets to have a sit-down conversation with a standup comedian. RubyApps Insights got the rare chance, inviting Leigh Kessler into Studio 55 for a chat. Leigh is currently VP of Marketing & Communications at CharityEngine; but, it’s his years of work in entertainment and media that we focused on, particularly his perspectives on brand voice.
Subscribe to RubyApps Insights on iTunes, or listen to the episode via our website.
Brand Yourself like a Stand Up — A marketing talk
In addition to being featured on this month’s episode of RubyApps Insights, Leigh Kessler can be your organization or department’s featured speaker.
His inspirational, insightful and humorous keynote presentation nails the punchlines and hammers home the importance of crafting a personal or business brand.
Book Leigh today! https://www.standupspeaker.com/
Like a Shark: How to apply intelligence and killer instincts to dominate marketing technology — LMA National 2019
Today’s marketers are confronted by a technology landscape that includes literally thousands of products, each addressing different needs. Marketers are becoming more technologically savvy.
Yet, the proliferation of niche and one-size-fits-all solutions can make even the most sophisticated professional feel like a fish out of water.
Join us in Atlanta, GA on Tuesday, April 9 as we help marketers avoid swimming upstream. For more information, please visit: http://bit.ly/LMA-Like-A-Shark
Pre-register for RubyApps DevCamp 2019: June 7, 2019
We are thrilled to be hosting the second installation of RubyApps DevCamp, taking place in New York City this Friday, June 7. To learn more about this year’s event, along with a brief recap on 2018’s successful launch, please visit the RubyApps DevCamp pre-registration page.
What does “pre-registration” mean? It means that you will guarantee your place at RubyApps DevCamp 2019, and receive special updates about the event and related programming before anyone else. Sound good?
Pre-register for RubyApps DevCamp 2019 today!
RubyApps at GroPro 20/20: June 4, 2019
This June, join your peers in professional services for Gro Pro 20/20, an event that brings together marketing, business development, and strategy leaders together for an interactive exchange of best practices and ideas.
If you need any additional incentive, RubyApps will be leading a session and we’d love to see you there!
Register for Gro Pro 20/20, and enjoy 10% off when you use the code RubyApps10.
TECH TALK: FEATURES, BENEFITS, & WISDOM
RubyApps at GroPro 20/20: June 4, 2019
…and the Backstreet Boys are showing digital-minded CMOs how to get down in 2019
As the new year sets in, and jingling bells give way to juggling bills, marketers are digesting the last sips of egg nog, bracing for the next polar vortex, and implementing their plans for the last 11 months of 2019.
Our marketing organization is doing the same, albeit while listening to the new Backstreet Boys album, DNA. (Yes, that boy band and that new album.) In outlining the marketing strategy for RubyApps, we’ve scoured the internet for industry publications, insights blogs, and influencer opinions for the newest trends in marketing with the hope that we’re OK, and that our plans align with where our clients and prospects want to go.
After all, we don’t want to be all alone in December, pining for The Way It Was and wondering…[read the rest of the article].
READING LIST
Our Reading List section highlights some of the articles and attention-getters that have made our team members look within and beyond. We share them with each other, and now we share them with you.
Google’s TensorFlow is blocking upwards of 100 million spam messages/day
Google is applying machine learning to further reduce the amount of daily spam messages received by Gmail users. While rule-based filters already block 99.9% of spam, incorporating TensorFlow technology into into the process equates to a further reduction of ~100 million spam messages eliminated. TensorFlow is a free, Google-developed machine learning framework that has broad applications across AI. Whether TensorFlow can help you to stop Aunt Bertha from emailing you videos of cats meowing Christmas carols is another matter.
Learn more about spam blocking and TensorFlow here: http://bit.ly/spam-blocker
Microsoft security chief says, “IE is not a browser.”
According to a recent blog post by Chris Jackson, “Chief Awesomeologist, Cybersecurity and Windows Enthusiast” at Microsoft, enterprise customers should consider Internet Explorer (IE) ‘a compatibility solution’ — rather than an organization’s default browser. Microsoft is not supporting new web standards for IE, and therefore organizations that hit the “easy button” and default to IE risk taking on technical debt.
“Don’t do it,” says Chris, or something like that. Read the article about the blog post on ZDNet: http://bit.ly/IE-compatibility-solution
Study: Rockabye-babying leads to better sleep and improved memory
“Our volunteers…fell asleep more rapidly when rocked and had longer periods of deeper sleep associated with fewer arousals during the night. We thus show that rocking is good for sleep,” says Laurence Bayer, a sleep researcher at the University of Geneva. The team hypothesized that rhythmic stimulation of the vestibular system, the sensory system that contributes to the sense of balance and spatial orientation, would lead to improved sleep and a memory boost.
If you slept through the above paragraph, read about it in EurekAlert! here: http://bit.ly/Rockaby
NY Times diversifies in effort to increase alt subscription revenues
Since May 2018, the NY Times has pushed to expand its subscription-based puzzles offering. Now, in addition to the much-revered crossword and Spelling Bee game, the Times has launched Letter Boxed. The traditional publishing revenue model has had to evolve,
As traditional publishers have either perished or evolved their business models, kudos for the NY Times for productizing a segment of its offering to create a niche subscription for game enthusiasts. The launch of Letter Boxed suggest that the NY Times has found something that [five letter word, rhymes with perks].
Read more in Polygon here: http://bit.ly/Letter-Boxed
Tales from the encrypted
One potential risk of investing in cryptocurrency, or the unfortunate consequence of a particular management practice, has been exposed following the death of Gerry Cotten, the sole director and founder of cryptocurrency exchange QuadrigaCX. Adhering to the standard security protocol of holding the currency in a “cold wallet,” i.e., one that isn’t connected to the internet, QuadrigaCX ensured that funds weren’t susceptible to hacking. However, since the cold wallet was housed on a laptop that only Cotten could decrypt, the equivalent of $137 million is currently inaccessible. Ouch.
Learn more about the QuadrigaCX debacle here: http://bit.ly/Quadriga-CX
