The Chinese ‘Culture Revolution’ poster
The Cultural Revolution, formally the Great Proletarian Cultural Revolution, was a sociopolitical movement in China from 1966 until 1976 (Vietnam War), Launched by Mao Zedong, the Chairman of the Communist Party of China, its stated goal was to preserve ‘true’ Communist ideology in the country by purging remnants of capitalist and traditional elements from Chinese society. The movement paralyzed China politically and negatively affected both the economy and society of the country to a significant degree.
The realization of political goals requires propaganda, and propaganda requires media. At that time, there was no TV in China, and newspapers could not be popularized to the bottom mass. In addition to the big-speaker broadcast, posters were the main channel for people to receive public information.
The Cultural Revolution posters have a distinct era, strong visual impact, and a clear and emotional expression that makes people unforgettable and has a strong interest.
First, you will notice the BOOK, which is contrasted be red and white.This book is the words of the leader which is considered to be the ‘Bible’ to all the people in China at that time.
Then you won’t the SLOGAN, which aims to encourage people to work harder, promote the productions of food, stick to the revolution and be well prepared for war at any time.
Finally, you can read those people’s characters, they’re farmer, soldier and worker. Also you can see the tools on their hands.
The color of the Cultural Revolution poster is mainly based on full and vivid color, full of strong visual impact. Red is the main tone of the era and is fully presented in the poster.
Intermediate colors are rarely used. Solid colors and contrast colors are widely used in the picture. A single clear belief and a clear-cut attitude show political needs.
There’s only one font in this poster. Compacted structure is very stable, black body strokes are strong and powerful, have a sense of strength, all the characters have a clear communication effect.
Based on the text area, posters can be divided into 8 parts. And I am so surprised that each part shows only one element.