Rule No. 1
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Rule No. 1

Rethinking business and Oreos. Toward a more human-centric society.

I recently wrote an article in which I argued that the frame or category of “business” like all frames and categories, was invented by humans and can be — should be, actually — reinvented or uninvented. My argument was that when we conjured the idea of “business” we invested in our creation a set of expectations and norms, and that those expectations and norms have caused…

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