Rule No. 1
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Rule No. 1

The purpose of Purpose

Photo by Marc Schaefer on Unsplash

There are many objections we see out in the world to the growing movement for more purpose-driven businesses. Those objections come in several flavors. Here are a few:

The silly
“Well purpose can’t solve every problem.”
As if anyone ever said it could.

The grumpy
“I’ve worked for 30 years, and my boss never talked to me about purpose!”
Um, yeah…



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Adam Schorr

Adam Schorr

Passionately in search of people who are themselves