The value of values

I recently lost a project I was really excited about with a leader I really wanted to work with. I lost it not because they didn’t like our thinking. Not because we weren’t a good fit. Not because of price. I lost it because there was one aspect of how the work had to be done that went against my values, and I stood firm on my values.

The values issue was nothing dramatic. I still deeply admire this leader and would jump at the…